Senior Marketing Consultant

2 weeks ago

Sandton, South Africa Discovery Ltd. Full time

Business Unit:
Marketing
Function:Marketing Management
Date:19 Jul 2023- Discovery - Marketing
Senior Marketing Consultant - Discovery Insure
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About Discovery

  • Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fastpaced and dynamic environment enables smart, selfdriven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.
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Key Purpose

  • The Senior Marketing Consultant supports business and the Marketing Manager to execute the marketing, brand and social media strategies with the objective to elevate Discovery Insure's likeability as a brand, to build cadence and to ultimately generate leads for the business.
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Areas of responsibility may include but not limited to

Strategy and planning

  • Ideate, write and implement the organic and paid social media content strategy in line with the Marketing and brand strategy and, while incorporating the overall Marketing group theme.

Content

  • Consistently produce and deliver compelling, visually appealing, and engaging content for multiple channels, that resonates with the desired audience and that captures their attention.
  • Craft weekly sales mailers and liaise with business on learning to optimise for improved results.
  • Collaborate with stakeholders within the business to find additional content opportunities relevant to the brand (Claims, product launches, PR, CSI initiatives
  • Pothole Patrol, FireForce and Wheelwell), staff activations etc.)

Reporting

  • Monitor, analyse and report on social media post and campaign metrics (organic and paid) weekly, monthly, quarterly, and annually and, and propose or adapt content and campaigns to optimise campaigns for success and to drive positive brand sentiment
  • Monitor and report on local and global competitor social media activity and make recommendations to elevate the brand, based on learnings.
  • Monitor, analyse and report on brand sentiment and make recommendations on improvements that will influence positive conversation and reputational sentiment.

Research and development

  • Research and analyse external trends and topical conversations to act and develop creatives in time, for opportunities relevant to the brand.
  • Feedback weekly on local and global social media trends and make recommendations for alternative platforms and ad formats that could elevate brand visibility and keep the brand competitive and at the forefront of social trends.

Other

  • Proactively engage with relevant stakeholders across the business to understand their Marketing support needs, to get their approval on projects and to manage their expectations on delivery times and on our commitment to deliver timeously.
  • Assist the team with ad hoc marketing activities as and when needed.
  • Gain an understanding of the Marketing and Social Media budget and responsibly manage spend accordingly.

Competencies

  • Proven experience developing and executing marketing plans and campaigns.
  • Confident working on various Social Media platforms and ad formats.
  • Ability to execute quality content that drives results.
  • Eagerness to learn and gain understanding of the everevolving social media landscape.
  • Time and project management.
  • Communicate well in English both in writing and verbally.
  • Convert technical information to audience appropriate communication that entices action.
  • Negotiation with people to get things done.
  • Present and sell your ideas.
  • Question processes, strategy and outputs.
  • Strong project management, multitasking, and decisionmaking skills.
  • Metricsdriven marketing mind with eye for creativity.
  • Is at the cuttingedge of Social Media and eager to learn in line with the pace of change.
  • Is passionate about customer behaviour and building a brand that customers can trust.
  • Has a creative flair and is nonnegotiable on quality and excellence.
  • Thrives under pressure and is able to multitask especially in a fastpaced culture.
  • Enjoys working with and collaborating with a team.
  • Can work independently and is selfmotivated.
  • Has an empathetic and patient disposition.

Education and Experience

Qualifications:

  • Minimum 3year undergraduate degree or diploma.
  • Preferable: Communication or Marketing focused.
  • Minimum of 3 yearsexperience in Marketing or Communication, ideally specialising in Social Media and Digital platforms.
  • Prior marketing experience in the insurance industry is preferred.
  • Knowledge
  • Discovery's products and business processes.
  • Social Media channels and ad formats as well as best practice.
  • Agency process and relationships.
  • Print and production processes (including time lines and costings).
  • Crit

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