Mid-level SEO and PPC Specialist

1 week ago


Johannesburg, Gauteng, South Africa Ebony+Ivory Full time
We are seeking an experienced and knowledgeable mid-level SEO and PPC specialist to join our dynamic marketing team.

As a key member of our organisation, you will play a crucial role in optimising our clients' website presence and performance on search engines.

This role involves a blend of strategic planning and hands-on execution.

In this role, you'll also manage and optimise pay-per-click campaigns across various digital platforms, contributing to our overall digital marketing strategy and business growth.


Responsibilities:

SEO strategy development:
Develop and implement effective SEO strategies that align with our business goals. Includes keyword research, market analysis, and understanding search trends.

Website optimisation:
Conduct thorough website audits and implement on-page optimisations such as improving meta descriptions, headings, and internal linking structures.

Content collaboration:

Work closely with the content team to guide keyword-focused content creation, strategy and optimise existing content for better search visibility.


Link building:
Implement off-page SEO tactics, such as link-building campaigns and influencer outreach, to enhance domain authority.

Analytics and reporting:

Monitor and report on search rankings, traffic, and other key SEO metrics using tools like Google Analytics, Link Assistant and SEMrush.

Provide actionable insights based on data analysis.

SEO trends and updates:
Stay up-to-date with the latest SEO trends, search algorithm updates, and digital marketing strategies. Implement changes to maintain and improve search rankings.

Cross-functional collaboration: Collaborate with other departments, like social media team, to create a cohesive digital marketing strategy.

PPC campaign management:
Create, manage, and optimise PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.

Keyword research and selection:
Perform comprehensive keyword research and select high-performing keywords to target in campaigns.

Ad creation and optimisation:
Develop compelling ad copy and visuals. Test different ad formats and continuously optimise for performance.

Budget management:
Manage daily and monthly campaign budgets to maximise ROI and meet KPIs.

Performance analysis:
Monitor campaign performance using tools like Google Analytics. Analyse metrics like CTR, CPC, conversion rate, and ROI.

Reporting and insights:
Provide regular reports on campaign performance and insights into how they can be improved.

Landing page optimisation:
Work with web developers and designers to optimise landing pages for conversion.

Stay updated:
Keep up-to-date with PPC and SEM trends and industry standards to ensure best practices are followed.

Qualifications:

Education and experience:
Bachelor's degree in marketing, business, or a related field. 3-5 years of proven experience in SEO and PPC. Up to date Google certification is essential.

Technical skills:
Proficiency in SEO tools (e.g. Ahrefs, Moz, SEMrush), Google Analytics, and webmaster tools. Basic understanding of HTML/CSS and website technologies.

Proficiency with PPC platforms (e.g., Google Ads, Bing Ads), Google Analytics, Google Tag Manager, Looker Studio and other marketing software.


Analytical skills:
Strong analytical skills with the ability to interpret and translate data into actionable insights. Strong analytical and problem-solving skills, with an ability to analyse data, draw conclusions, and develop actionable recommendations.

Communication skills:
Excellent verbal and written communication skills, with the ability to present complex data in an understandable format.

Problem-solving: Creative problem-solving skills and the ability to work under tight deadlines.

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