Media Buyer

2 weeks ago


Pretoria, Gauteng, South Africa The Forge Agency Full time

About us
We're dynamic, agile, fast moving, data driven and always believe in having a bit of fun
We offer a modern office setting, growth opportunities and flexible working hours.

We are seeking a highly motivated and results-driven Performance Marketing Media Buyer to join our dynamic marketing team.

As a Performance Marketing Media Buyer, you will be responsible for planning, executing, and optimizing performance marketing campaigns predominantly in the USA market.

You will play a crucial role in driving customer acquisition, maximizing revenue, and achieving ROI targets.

If you have a strong analytical mindset, excellent communication skills, and a passion for data-driven marketing, this is an exciting opportunity to make a significant impact in our organization.


Responsibilities:

  • Plan and execute performance media buys with existing and new partners.
  • Conduct A/B testing and optimization experiments to improve campaign performance, including ad creatives, landing pages, targeting parameters, and bidding strategies.
  • Monitor campaign performance on a daily basis, analyze key metrics, and provide actionable insights and recommendations to improve ROI and achieve targets.
  • Manage relationships with external vendors, agencies, and media partners to negotiate and optimize media buying opportunities.
  • Stay up to date with the latest trends, industry developments, and best practices in performance marketing to continually optimize and enhance campaign performance.
  • Utilize marketing analytics tools and platforms to track and report on campaign performance, providing regular updates and presenting findings to the marketing team and stakeholders.
  • Collaborate with the creative team to develop compelling ad creatives and landing page assets that align with campaign objectives and target audience preferences.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience as a Performance Marketing Media Buyer or similar role.
  • Strong understanding of digital marketing concepts, including PPC, SEM, social media advertising, display advertising, native advertising, and affiliate marketing.
  • Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and programmatic advertising platforms.
  • Excellent analytical skills, with the ability to interpret data, identify trends, and make datadriven decisions.
  • Familiarity with marketing analytics tools such as Google Analytics, Google Tag Manager, and data visualization tools.
  • Knowledge of A/B testing methodologies and experience in implementing optimization experiments.
  • Exceptional communication skills, both written and verbal, with the ability to present complex ideas and insights to stakeholders.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and handle multiple campaigns simultaneously.
  • Detailoriented mindset and a proactive approach to problemsolving.
Join our team and contribute to our company's growth by driving impactful performance marketing campaigns in the USA market.

Salary:
R10, R28,067.71 per month

Ability to commute/relocate:

  • Gauteng, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

  • Willing to work 4 days a week from 12PM 9PM SA Time.

Education:

  • Diploma (required)

Experience:

Microsoft Excel: 2 years (required)
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