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Sr Marketing Manager
2 weeks ago
You will be responsible for supporting all marketing programs and business relationships with key identified accounts defined by channel and/or corridor.
Also, responsible for cultivating business relationships with key account and key corridor marketing partners and fostering relationships with sales partners.
Responsibilities
Brand's Visibility:
- Plan and execute market communication strategies & sales promotion schemes to create brand visibility and increase awareness of the company's product in the market.
- Branding of locations to create location awareness among customers.
- Plan and Implement scheme for business partners.
- Manage retail relationships and report partners' requests to head office/sales team.
- Participate in setting up the forecast for the annual marketing plan according to the assigned budget.
- Plan and execute forecasted online and offline campaigns; conduct & manage grassroot promotions, festive branding, and roadshows to attract customers.
- ROI calculation, optimization for future campaigns.
- Loyalty programs development and execution.
- Development of merchandising materials.
- Sales team and Store Manager support
Qualifications
- 5 years of experience in digital and offline.
- Bachelor's degree in Marketing.
- Experience managing an advertising budget and driving app campaigns on Social, PPC/UAC/Adwords, Apple Search Ads, Tik Tok, affiliate and programmatic advertising
- Strong communication skills and English fluency
- A candoattitude and the willingness to work in a startup like environment and contribute to the growth of the digital business
- Ability to analyze data and find actionable insights
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