Sr Marketing Manager

2 weeks ago


Cape Town, Western Cape, South Africa Ria Full time

You will be responsible for supporting all marketing programs and business relationships with key identified accounts defined by channel and/or corridor.

Also, responsible for cultivating business relationships with key account and key corridor marketing partners and fostering relationships with sales partners.


Responsibilities

Brand's Visibility:

  • Plan and execute market communication strategies & sales promotion schemes to create brand visibility and increase awareness of the company's product in the market.
  • Branding of locations to create location awareness among customers.
Build and strengthen relationships with agents & sub-agents

  • Plan and Implement scheme for business partners.
  • Manage retail relationships and report partners' requests to head office/sales team.
Campaigns Management

  • Participate in setting up the forecast for the annual marketing plan according to the assigned budget.
  • Plan and execute forecasted online and offline campaigns; conduct & manage grassroot promotions, festive branding, and roadshows to attract customers.
  • ROI calculation, optimization for future campaigns.
Projects Management

  • Loyalty programs development and execution.
  • Development of merchandising materials.
  • Sales team and Store Manager support

Qualifications

  • 5 years of experience in digital and offline.
  • Bachelor's degree in Marketing.
  • Experience managing an advertising budget and driving app campaigns on Social, PPC/UAC/Adwords, Apple Search Ads, Tik Tok, affiliate and programmatic advertising
  • Strong communication skills and English fluency
  • A candoattitude and the willingness to work in a startup like environment and contribute to the growth of the digital business
  • Ability to analyze data and find actionable insights
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