Marketing Manager

2 weeks ago

Craighall, South Africa PMG Recruitment Services Full time
As a Marketing Manager you will be responsible for creating and implementing marketing strategies and plans.

The role will include, but not limited to:

  • Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
  • Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
  • Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
  • Drive goto market efforts of tailored products
  • Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
  • Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
  • Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
  • Cultivate relationships with referral partners to generate qualified leads and increase customer acquisition.
  • Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
  • Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings
  • Internal communications

Desired Skills and Experience

  • Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field. Master's degree preferred.
  • Minimum of 5 years of experience in marketing, with a focus on B2B marketing.
  • Ability to research and understand context to inform strategy
  • Strategic thinker with the ability to innovate and adapt to changing market dynamics.
  • Proven track record of developing and implementing successful marketing strategies that drive business results.
  • Strong analytical skills with the ability to interpret data and make datadriven decisions
  • Content Writing skills
  • Google Analytics
  • CRM software systems
  • WordPress Themes experience
  • Proficiency _[or ability & willingness to learn] _with various marketing platforms & marketing software tools
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with crossfunctional teams.

Required Disposition

  • Someone who is happy to work alone, but also comfortable in a team
  • Curiosity with constant holistic learning
  • Problem solver
  • Take initiative and responsibility
  • Managing priorities effectively
  • Someone who is selfaware
  • An eye for detail
  • Techno savvy
  • Team player
  • Someone who wants to contribute to building South Africa
  • Empathetic to the struggles of entrepreneurs and SMEs

Job Types:
Full-time, Permanent

Pay:
R35 000,00 - R45 000,00 per month

Education:

  • Bachelors (required)

Experience:

  • B2B Marketing: 4 years (required)
  • Google Analytics
, CRM software systems, Word
Press Themes: 4 years (required)

Language:

  • Afrikaans (preferred)

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