Marketing Coordinator

As a Marketing Coordinator you will be responsible for creating and implementing marketing strategies and plans.

**The role will include, but not limited to**:

- Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
- Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
- Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
- Drive go-to market efforts of tailored products
- Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
- Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
- Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
- Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
- Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings
- Internal communications

**Desired Skills and Experience**
- Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field.
- Minimum of 2 years of experience in marketing, with a focus on B2B marketing.
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Content Writing skills
- Google Analytics
- CRM software systems
- WordPress Themes experience
- Proficiency _[or ability & willingness to learn] _with various marketing platforms & marketing software tools
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

**Required Disposition**
- Someone who is happy to work alone, but also comfortable in a team
- Curiosity with constant holistic learning
- Problem solver
- Take initiative and responsibility
- Managing priorities effectively
- Someone who is self-aware
- An eye for detail
- Techno savvy
- Team player
- Someone who wants to contribute to building South Africa
- Empathetic to the struggles of entrepreneurs and SMEs

**Job Types**: Full-time, Permanent

Pay: R25 000,00 per month

**Education**:

- Bachelors (required)

**Experience**:

- B2B marketing: 2 years (required)
- Google Analytics, CRM software systems, WordPress Themes: 2 years (required)

**Language**:

- Afrikaans (preferred)