SEO Manager

2 weeks ago

Durban, KwaZulu-Natal, South Africa Talented Recruitment Full time
KwaZulu Natal, Durban
- (Negotiable)

SEO Manager required to join corporate based in Umhlanga.

Requirements:

  • Articulate English skills you must be able to use language persuasively and produce wellconstructed reports and deliverables.
  • Thorough experience and knowledge of working within SEO, with impeccable knowledge of monitoring and metrics.
  • Excellent knowledge of industry software & tools, including Searchmetrics, Brandwatch, Radian 6, Gorkana, BuzzSumo, Facebook Analytics and Twitter Analytics, GWT & Google Analytics packages.
  • Highly competent in Microsoft Word, Excel, PowerPoint and Outlook.
  • Indepth understanding of the internet; you use the web for research and to further your learning by reading a wide range of online content.
  • Commercially astute, identifies and proactively recommends opportunities to the Digital Director and CMO.
  • Creative and capable of conceptualising and executing unique ideas under pressure.
  • Ability to critically analyse data and provide actionable insights.
  • Possess strong business writing skills and is able to produce high quality documents.
  • Selfstarter who is highly motivated and passionate about SEO.
  • Demonstrate a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
  • Exhibit a high level of attention to detail.
  • Possess strong interpersonal skills, particularly influencing and listening skills.
  • Confident and articulate presenter.
  • Proven ability to proficiently chair meetings.

Duties and responsibilities:

Campaign Management:

  • The SEO Manager will work with the companies appointed digital partner and take full accountability of the overall performance of SEO for all brands. This will be in accordance with the agreed split in responsibly with the partner as it evolves over time.
  • Immerse yourself in the brands so you can identify the role that SEO will play in achieving the business goals.
  • Attend key campaign meetings and position yourself as an authority asking the right questions, providing answers and explanations to the wider digital team in a concise palatable manner, translating meeting outcomes into actionable next steps when relevant to your discipline.
  • Lead in the development of SEO strategies which accurately address the objectives of the business.
  • Ensure that audits, research and landscape investigations are properly utilised to deliver insightdriven strategies.
  • Work closely with the wider digital marketing team to develop integrated digital strategies.
  • Implement SEO campaigns in line with all best practices and work alongside your team, where applicable, to position yourself as the main authority for all SEO activities across the business' brands.
  • Analyse the performance of campaigns, identify strategic opportunities, and facilitate change in order to hit and exceed KPIs.
  • Create queries, dashboards and pull data from Searchmetrics.
  • Produce reports, studies and presentations to articulate the value that SEO is adding to the achievement of the business goals.
  • Continually develop your own level of SEO expertise.
  • Stay abreast of industry trends and all applicable technologies, including developments in
  • SEO, social media, PPC, analytics, online marketing, ecommerce and online consumer behaviour.
  • Maintain an indepth understanding of the business' marketplace, with particular emphasis on all new and emerging initiatives.
  • Support the SEO team in the delivery of their objectives and ensuring that teams are continually developing their digital and marketing expertise, and sharing a clear communication vision.

Training:

  • Upskill other members of the team, where required, on best practice paid search campaign execution.
  • Support the wider team to improve their understanding of paid search.
  • Share best practice and knowledge with wider teams via lunch and learns, or other learning opportunities

Best Practice Accountability:

  • Collaborate with appointed digital partner to ensure processes, frameworks and KPIs relating to SEO are up to date in accordance with the growing use of SEO.
  • Proactively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
  • Proactively work with the search, content, PR, product, UX, CRO, web development and other digital teams to understand how SEO integrates with channels to perform efficiently and effectively.
  • Ensure all work is QA'd appropriately and to the highest standards.

Line Manager and Mentoring:

  • Act as a senior leader, mentor and coach to direct reports and the wider team.
  • Set examples of best behaviour and delivery of high standards in every communication.
  • Work with the senior team to identify skills gaps and support personal development plans across the department.
  • Identify talent when needed to grow out the SEO team as needed to support the growth of the company.

Deliverables:

  • Demonstrate

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