Manager - Author & Researcher Marketing

2 weeks ago

Cape Town, Western Cape, South Africa Taylor and Francis Full time
Company Description


Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world.

It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works.

We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we've been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge.

We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications.

This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values.

Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.

Job Description:

An exciting opportunity to manage the author and researcher communities as a part of the regional Marketing team.

The position will be responsible for developing and managing our strategy to drive the submissions growth targets, generate brand awareness, and increase Open Research revenue in the Sub-Saharan Africa region.

The role reports to the Marketing Director and will work across teams to support the delivery of overall commercial revenue target of Open Access Journals and Researcher services.


Responsibilities:

  • Responsible for marketing Journals by planning and implementing effective strategies with the aim of achieving authorship goals and contributing to a profitable, commercial business in Sub-Saharan Africa Region.
  • Monitor and track submissions and other performance measures, ensuring KPIs are met across multiple benchmarks
  • Develop effective data analyses and messaging best practice to identify, segment, inform and attract the high impact researchers.
  • Drive marketing activities to increase our penetration in Sub Saharan Africa regions across journals, and other research solutions.
  • Building relationships with key institutions, funders, and research centers with a specific focus on new business
  • Aim to understand the needs of researchers, and opportunities, to develop profitable revenue streams for the organization.
  • Engaging with stakeholders externally to promote Taylor & Francis Group's position in the Open Research community through conferences and presentation opportunities, supporting colleagues internally with Open Research expertise across the business
  • Conceptualize & curate workshops, talks, webinars and other researcher engagement tactics
  • Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to regional growth objectives
  • Engage with internal stakeholders within team, across various departments to drive seamless marketing management and be a spokesperson of SSA region.

Qualifications:

What we are looking for:

  • Demonstrable customer and commercial awareness including the competitive environment and market trends.
  • Prior work experience or knowledge of the scientific publishing or the education sector.
  • Ability to be highly selfdirected, able to execute marketing strategies and integrated, crosschannel content and deliverables efficiently with particular attention on scalability and ROI.
  • Creative, analytical and sound project management skills.
  • Excellent communication and presentation skills
  • Internal and external stake holder management by developing strong relationships
  • Experience working across Sub Saharan Africa
Ideally you will have proven expertise and success in a marketing position with digital marketing expertise.

Additional Information

Training And Professional Development:


We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals.

We'll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be.


Interview process:
Taylor & Francis Group an Informa Business

Being Yourself at Taylor & Francis

Taylor & Francis is proud to be an Equal Opportunity Employer.

We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.

Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal chara

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