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Marketing Manager

4 months ago

Cape Town, Western Cape, South Africa PinPoint Media Full time

Marketing Manager

Data-driven, human-inspired content.

Location:
Cape Town, South Africa.

Who & What are we?
We're a data-driven, human inspired strategic content marketing agency built for business and scaling internationally.


Working with brands around the globe delivering scalable and measurable content and campaigns with performance focused results helping them navigate ever changing platforms and market trends.

Having recently undertaken an acquisition of performance marketing agency NOVA+ our growth continues as we look to scale internationally.

What will you be doing?
At PinPoint Media, we understand the importance of emerging platforms for performance driven digital content. Our data-driven, human-inspired approach ensures that our content and campaigns cut through and deliver for our clients.


We are looking for a creative and talented
Marketing Manager with a good knowledge of the agency and digital landscape.

You will join our fantastic international team of ambitious and driven creatives supporting every touchpoint of the business from client services to sales and marketing.

Our environment encourages knowledge sharing, learning, and mentoring as the team grows. As a business, we welcome new thinking, fresh ideas and points-of-view.

Role & Responsibilities

  • Good knowledge of the social landscape, PR, copywriting, web and performance marketing.
  • Take responsibility for the planning and implementation of our marketing strategy.
  • Manage and create content for our company social media platforms.
  • Manage and write emarketing campaigns.
  • Build and work with the Sales team on sales focused collateral.
  • Be the ultimate flagwaver & champion of our brand.
  • Manage our CRM/Marketing platform (Hubspot).
  • Maintain and update our website managing our SEO, case studies and whitepapers.
  • Create speaker opportunities at events.
  • Create comms plan inline with quarterly industry events.
  • Liaise with the press where relevant.
  • Build out with our Sales and Marketing Director a clear and achievable marketing plan.
  • Grow PR opportunities & industry publications.
  • Conduct competitor analysis and research keeping the team informed of any opportunities/threats.
  • Work closely with the Sales team to ensure marketing activity generates new leads successfully.
  • Manage and work on our community Slack channel.
  • Write clear and engaging copy for LinkedIn, whitepapers and blogs.
  • Track & monitor all campaigns, working proactively to make changes as required.
  • Work with the Performance team on paid search and social.

Skills & Experience

  • Demonstrate and continue to develop a good understanding of brand, digital strategy and brand activation.
  • Indepth knowledge of social media platforms comfortable with implementing organic and paid social media marketing strategies across LinkedIn, TikTok, X, Instagram, Facebook, and YouTube.
  • Have SEO knowledge and experience.
  • Experience with Google Ads.
  • Digital content and copywriting writing experience.
  • Must be detailoriented, diligent and very well organised.
  • Great team player with a clientcentric focus and possess the ability to build strong and effective working relationships.
  • Excellent time management skills.
  • Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients.
  • Able to work in a high pressure, fast paced environment.
  • A problem solver who is proactive, driven and ultraorganised.
  • Selfmotivated and ambitious.
  • 3+ years of experience in a similar role.

What's in it for you?

  • Clear progression, training, development & career planning.
  • Company annual profit share scheme.
  • Flexi-Working & Flexi-Hours.
  • Fantastic, friendly, closeknit team.
  • Monthly Recognition Scheme.
  • Annual awards.
  • 3, 5 & 10 year anniversary awards & additional annual leave.
  • Regular company socials anything from gokarting to claypigeon shooting Strictly no 'teambuilding' torture
  • Employee referral bonus.
  • Summer and Christmas parties plus quarterly incentives.
  • 23 days holiday allowance + bank holidays.
  • Employee Assistance Programme & Mental Health First Aiders.
  • Monthly one to ones with your Line Manager and Biannual appraisals.

R550,000 - R650,000 p/a dependent on experience
plus benefits.
**Are you in?