Marketing and Communications Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Vue School Full time

About us
Hello We are BitterBrains, the company behind the popular learning platforms Vue School and Mastering Nuxt. We are also proud organizers of events, including Nuxt Nation, Nation, and Vue Forge. This year, we launched the Official Certification program, in collaboration with the creator of the framework. Since 2016, we've had the privilege of helping over 200,000 developers learn and other web technologies. Our mission is to continue spreading knowledge to developers all around the globe.

Purpose of this role:


Initially, The primary focus of the role will be on customer acquisition and conversion strategies but will branch into nurturing and retention.


Educational Requirements:

  • Relevant Diploma or Degree in Marketing or relevant work experience
  • At least years of experience in marketing
  • At least 5 to 7 years of experience in a similar role
  • Logical, tactical, and datadriven outcomesbased customer segmentation techniques.
  • Good understanding of social media and acquisition channels
  • Knowledge of brand messaging and strategic communications
  • Copywriting experience
  • Experience in B2C and B2B marketing
  • Advanced media planning experience
  • Advanced marketing strategy experience
  • Excellent computer literacy is essential in MS Office or Google suite
  • Experience with modern software, including Notion or similar document management solutions
  • Ability to market to a developer audience
  • Experience in the education vertical is advantageous
  • Experience with subscription services is advantageous
  • Experience with internal messaging tools, preferably Slack

Duties and Responsibilities:

  • Extrapolate communications strategies and user journeys for acquisition, conversion, and social media from an overall strategy and key objectives
  • Identify key marketing segments and tailor communications for desired outcomes.
  • Together with the acquisition manager, craft communications strategies for the host site, the Vue School network of properties, affiliate partners, paid media channels, social media, and community sites.
  • Together with the social media manager, craft the communications strategy across our social media channels.
  • Work with the sales, events, product, design, and development team to align or produce the necessary badass copy required for, inter alia, banners, web pages, event promotions, video scripts, brochures, and giveaways.
  • Review the effectiveness of communications against objectives with the marketing team and make adjustments to communications, strategies, and segmentation where necessary.
  • Review all customer communications prior to their release.
  • Develop voice and tone guides for each of the brands.

To be successful in this role you are:

  • Exceptional communicator, both written and verbal
  • Ability to work in a fastpaced, dynamic environment
  • Meticulous and resilient
  • Tech Savvy
  • Highly Creative
  • Have an eye for detail
  • Very organised
  • Comfortable using various types of technology
  • Fast learner
  • Energetic and positive
  • Able to work independently
  • Extremely passionate about your work

You need:

  • Reliable internet connection (all meetings and work is done online)
  • Experience working remotely
  • What we offer
  • Work with a brand customers love
  • Work with modern technologies
  • Competitive salary
  • Performance bonus
  • Budget for training/equipment/conferences
  • Company target bonus of up to 12%
  • Time to study and learn new skills
  • Remote fulltime role on a longterm contract
  • Flexible paid time off
  • Paid time off at your local bank holidays
  • Participation in the annual company workcation trip
  • Be part of a small team of amazing people based around the world

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