Digital Marketing Coordinator

2 weeks ago


Johannesburg, Gauteng, South Africa United Business Solutions Full time

About the Role


An exciting opportunity exists to join United Business Solutions, a leader in the Office Automation, Telecoms and Security Solutions Industry.


We are looking for a Digital Marketing Coordinator to support our company's Marketing Department in continuing our drive to dominate our online presence within our sector.

Based in Paulshof, Sandton, we have multiple websites in the B2B space that are in need of continuous review, content creation and maintenance.


As the Digital Marketing Coordinator, you will be responsible for the day-to-day implementation and management of our digital marketing strategy in collaboration with the Managing Directors, which is focused on increasing and improving our online presence in order to grow brand awareness and increase lead generation and conversion rates through various forms of digital marketing.

We are striving to become the number 1 online leader in our industry in SA.

Your Key Duties:

  • Conducting keyword research and identifying content topic opportunities
  • Following best practice SEO guidelines and optimizing online properties accordingly both internally and with our sub contracting partners
  • Identifying opportunities with existing website collateral that can be updated to improve rankings and enhance user experiences
  • Maintain the company's social media presence using contractors and HubSpot automations
  • Managing the eCommerce platforms by ensuring new products are uploaded, old products are discontinued and pricing is updated on a monthly basis. This work primarily involces the management of Upwork contractors and inhouse data capturers
  • Creating or overseeing the creation of webpage mockups for new pages or page redesigns including all input data e.g images, content, tables, etc.
  • Assist with general admin and a variety of other digital and nondigital related marketing activities
  • Learning and working with various types of software for digital marketing
  • Working closely with and managing marketing/web contractors/agencies and marketing colleagues
  • Management of all 3rd party customer review platforms

Minimum Qualifications and Skills:

  • A qualification in Marketing, Digital Marketing, Communications, or similar
  • At least 2 years experience in digital marketing
  • Ability to write content for a range of formats such as website, social media, marketing materials, etc.
  • Adept at using content management systems. Particularly WordPress, Drupal, Prestashop or Joomla.
  • Experience in managing LinkedIn and Facebook Business Pages
  • Handson experience working with an eCommerce platform such as Woocommerce or similar
  • Sound knowledge of website management and eCommerce usability.
  • Good knowledge and experience with online marketing tools and best practices.
  • Experience with SEO tools such as Moz, Google Analytics, Google Search Console, etc
  • Strong knowledge and experience with onpage SEO and content structure best practice.
  • Experience in using web analytics services to uncover SEOrelated insights.
  • Ability to oversee multiple ongoing projects
  • Strong attention to detail
  • Creative with technical and analytical skills
  • Adept at planning, coordinating and organising
  • Selfmotivated and able to work independently using own initiative with excellent time management skills
  • Ability to learn new tools and systems quickly

Further Advantageous Skills:

  • Familiarity with the B2B environment
  • Experience designing in Canva, CorelDraw or Adobe Photoshop would be advantageous.
  • Basic web/graphic design skills
  • Experience working with HubSpot CRM

Benefits:

  • Competitive, marketrelated basic salary
  • Pension package
  • Medical aid package

Ability to commute/relocate:

  • Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

Willingness to travel:

  • 25% (preferred)


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