Digital Marketing Coordinator

1 week ago


Johannesburg, Gauteng, South Africa Stonebridge HR Solutions Full time
We are looking for an experienced Digital Marketing Coordinator in the Rosebank area.

Requirements:

  • Degree in Marketing or any relevant field
  • No less than 2 years' experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Facebook, etc).
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals and countries.
  • Latest AdWords / Bing / Google Tag Manager certifications a must.
  • Latest Facebook Blueprint a must.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Knowledge of marketing automation technology preferred.
  • Project Management Skills

Competencies:

  • Proactive and Enthusiastic
  • Takes Initiative and Invests Energy to Make things Happen
  • Solutions-Focused
  • Accountable and Responsible
  • Optimistic & Resilient
  • Continuous Improvement Mindset
  • Detail-Oriented
  • Able to Multi-Task
  • Organised
  • Manages Own Time Effectively
  • Passion for Search and Internet Marketing
  • Deadline-Driven
  • Creative Thinker
  • Ability to Clearly Articulate Thoughts
  • Ability to Learn New Industries and Business Types Quickly
  • High Levels of Integrity
  • Analytical

Responsibilities:

  • Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms for a variety of internal campaigns.
  • Develop, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage the creation of large keyword lists.
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Manage display network placement lists on AdWords and other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
  • Provide oversight, manage, and be able to generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communicate to team and management on project development, timelines, and results.
  • Provide oversight

Salary:
Basic + Benefits

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