digital marketing coordinator

2 weeks ago

Johannesburg, Gauteng, South Africa Crayon Full time

To find out more, click Apply or head on over to Crayon to review the full spec and apply

How you'll role

As the Digital Marketing Coordinator, you will collaborate with the Head of Marketing to devise and implement a comprehensive marketing strategy and solutions to support the commercial strategy of the company. You are the ideal candidate if you possess a robust digital marketing background and are open to supporting various tasks within the marketing department, including material procurement, inventory management, and event coordination.

What you'll do

Establish a digital marketing strategy, including social media, aligned with the overall marketing strategy for each product/service as well as the overall brandWork closely with the Head of Marketing to support the execution of digital marketing campaigns to drive brand awareness and generate leadsEnsure all content created is accurate and error-free by proofreading promotional materials, social media, digital and all other marketing elementsResponsible for final approval of all marketing documentation along with the Head of MarketingResponsible for the following digital platforms:Website maintenanceEnsure optimal chatbot functionalitySearch Engine Optimisation (SEO)Google Analytics and Google AdWords (paid search and display network campaigns)Google My Business (localisation)Social media platforms (Facebook, Instagram, LinkedIn, and YouTube)Track and report on all digital marketing activities on a monthly, quarterly, and annual basis to determine the success of digital marketing activities, make recommendations to optimise the company's digital marketing efforts and return on investmentContinually optimise the company website, social media pages and search engine optimisation (SEO) to generate quality leads and drive conversionsOversee the digital marketing budget and ensure objectives are reached within budget parametersIdentify new trends and technologies in digital marketing and recommend adoption of those most beneficialEnsure that the company's products/services remain at the forefront of digital advertising by conducting research, including competitor and industry analysis and report on insights and learningsDevelop relevant social media content, both paid and organic, aligned to the overall marketing strategy and campaign briefsResponsible for community managementAssist the Head of Marketing with external stakeholders to ensure that partnered marketing campaigns are executed effectivelyChecking and approving relevant supplier invoices and reconciliationsSubmitting quotes and invoices for approvalEnsuring the necessary systems are updated with the most up to date piece of marketing materialOrganise events including bookings, management of the event and logisticsOrganise exhibitions/congresses including set-up/break-down of the stand, marketing materials and co-ordination of representation on the standMaintain adequate stock of marketing materialsDistributing relevant marketing materials and promotional items

What you'll need

BCom degree in Marketing/Communications, BSc (Hons) degree in Marketing or similar degree3 - 4 years marketing/industry experience in a similar role (experience in the healthcare industry would be advantageous)Proficiency in Microsoft Outlook, Teams, Word, Excel, PowerPointKnowledgeable on all social media platforms (Facebook, Instagram, LinkedIn, Twitter and YouTube) as well as Facebook Ad ManagerExperience with HootsuiteExcellent time management and organisational skillsAbility to be proactive and take initiativeAn ability to prioritise is key as is the ability to manage a broad range of tasksAbility to demonstrate attention to detail

To find out more, click Apply or head on over to Crayon to review the full spec and apply

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