Experiential Eventing Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa Diageo Full time

Job Description:


The Events Manager is responsible for rooting our Reserve brands in popular culture and making them talked about and relevant for both consumers and customers.


The Events Manager will be accountable for the development and delivery of consumer and customer events aligned with Brand Engagement platforms.

Shape culturally relevant narratives for our brands that resonate highly with consumers brought to life through integrated brand engagement platforms.


  • Lead the way on measurement and evaluation around Events with the help of our measuring systems.
  • Educate and inspire brand teams with proven results and learnings to shape future briefs and campaigns that are relevant for consumer and customers (and shoppers where required).
  • Develop and deliver all the events programmes for all key brands optimizing for maximum efficiency and effectiveness.
  • Work with the Head of Reserve, CP&A and Marketing counterparts to define the appropriate goals, budgets, and strategies to deliver the events calendar.
  • Work with Brand Ambassadors on developing the executional plans to drive cultural relevance via the on trade, events, and influencers.
  • Consult brand teams on ATL campaigns and media plans to ensure consistency with brand and events strategy to Event execution.
  • Set up key mentoring programmes against these critical groups and leverage these to drive advocacy, recommendations, and depletions.
  • Manage activation and events agencies to effectively deliver on customer business plans.
  • Work with key agency partners to execute the most efficient and effective experiential events to deliver on core business strategic objectives.
  • Consolidate reporting on key initiatives and performance and intervene where required.
  • Drive full compliance to DMC, GAR and CARM requirements for all initiatives.

Qualifications:

  • Appropriate tertiary marketing qualification degree / diploma
  • Suitable Post Graduate Qualification is desirable
Experience

  • Minimum 5 years' experience in Customer Planning and Activation / PR / brand ambassador and events roles.
  • Fully adept at localising global toolkits and engagement platforms into engaging stories, customised to each channel.
  • Expertise in shaping mediaworthy narratives that tap into consumer passion points and drive visibility and engagement at scale.
  • Deep knowledge of local media landscape and cultural trends to develop revolutionary communication plans.
  • Strong project management and planning skills.
  • Brilliant relationshipbuilding skills, with a strong ability to be able
to work in a complex matrix organisation with multiple stakeholders.

  • Experience in other Commercially oriented roles is desirable.
  • Strong interest in data and campaign measuring tools to evaluate effectivity and efficiency of our culture campaigns.
  • Selfmotivated and able to actively identify new opportunities and deliver against them.
  • Interest in cultural territories and communities such as food, fashion, film, music, digital lifestyle etc.
Win through execution

  • Sets and pursues direction without guidance and takes a wide view of their accountabilities
  • High energy and ambition to achieve successful outcomes and high standards
  • Balances analysis and execution and adjusts thinking in the face of new information
  • Actively spots opportunities or issues and identifies which are urgent and important
  • Generates a range of workable solutions, decides what should be done and acts
Shape the future

  • Sees the big picture and possibility from multiple angles and through a creative lens
  • Frames issues in a way that creates clarity and incorporates others' best thinking
  • Accurately digests large amounts of information and breaks down complex problems thoroughly
  • Challenges themselves and others to take on new or unfamiliar tasks and ways of working
Inspire through purpose

  • Finds broader meaning in their work and aspires to make a significant difference
  • Reads their environment and understands how culture and context influences people's perspectives
  • Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
  • Communicates in a compelling, persuasive and impactful way
  • Draws on a variety of influencing styles to engage different audiences
Invest in talent

  • Displays confidence in their ability to meet challenges and succeed
  • Maintains belief and optimism and bounces back quickly from setbacks or failures
  • Demonstrates a realistic and thoughtful awareness of their own capabilities
  • Proactively seeks feedback and development for growth and takes action

Ability to:

  • Grasp complexity of market (multiple channels, languages, cultural differences, norms, and practices)
  • Balance multiple priorities and work to a series of tight deadlines
  • Make rapid decisions and respond quickly to organization change
  • Selfmotivated
  • Work effectively with technology

Worker Type:
Regular

Primary Location:
Waterfall

Additional Locati

  • Corporate Events Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Computershare Full time

    Johannesburg - HybridThis is a hybrid position primarily based in Johannesburg, South Africa. We're committed to your flexibility and wellbeing and our hybrid strategy currently requires two days a week in the office, giving you the option to work remotely for some of your working week. Find out more about our culture of flexible working.We give you a world...

  • Marketing Specialist: Campaigns and Events

    2 weeks ago

    Johannesburg, Gauteng, South Africa MECS Africa Full time

    South Africa, Gauteng - Jhb Eastern Suburbs- (Market related)Our leading Heavy Equipment Manufacturing client is currently recruiting for a Marketing Specialist: Campaigns and Events to ensure company's marketing communication activities are in line with the goal of establishing and improving its competitive positioning in the market and to support sales...

  • Specialist: Channel and Event Marketing

    2 weeks ago

    Johannesburg, Gauteng, South Africa SYSPRO Full time

    Description:The Specialist: Channel and Event Marketing is responsible for assisting and supporting the development, coordination, and implementation of channel marketing programs and events that promote services or products. This includes managing the co-op funding, marketing guidelines, and event management.Key Responsibilities:Supporting Channel Partners...

  • Travel Specialists

    2 weeks ago

    Johannesburg, Gauteng, South Africa Executive Placings Full time

    Looking for Travel Specialists for a luxury travel company. Junior and Senior positions available.Junior - 1 to 4 years of Travel Specialist experienceSenior - 4 to 7 years of Travel Specialist experienceDuties:Creative planning and designing of guest itineraries or out of the box planning and designing of leisure FIT tailor-made itineraries.Managing the...

  • Travel and Events Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Anova Health Institute NPC Full time

    Anova is an NGO that empowers people and changes lives. Good health and quality of life is what motivates us to provide healthcare solutions and support for those who need it most._ We are looking for a meticulous, detailoriented individual to support the Operations Department by being responsible for all travel & events requirements. To effectively arrange...

  • Events and Activations Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Nedbank Full time

    Requisition Details & Talent Acquisition ContactREQ: Talent Acquisition Consultant: Lerato Sithole- Location: Johannesburg- Division: Nedbank Wealth Insurance- Closing Date: 20 February 2024Job Family Marketing, Communication and ResearchCareer Stream Communications and Public RelationsLeadership Pipeline Manage Self: TechnicalJob Purpose To support the...

  • Marketing and Events Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Nedbank Full time

    Job ClassificationREQ:127966:Closing Date: 17 August 2023:Division: Nedbank Insurance | Client Experience:Location: 135 Rivonia Campus, Sandton:Employment Equity Statement: Preference will be given to individuals from underrepresented groups. Job Family Marketing, Communication and Research Career Stream Promotions and Events Leadership Pipeline Manage Self:...

  • Junior Travel Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa HotelJobs Full time

    DO YOU DREAM OF CRAFTING THE ULTIMATE GUEST EXPERIENCE? ARE YOU READY FOR A LUXURY BRAND?Our client, a luxury travel brand, is looking for a Junior Travel Specialist who will give passionately to their role, work tirelessly and have the guest experience at the core of their focus daily.KEY OUTPUTS: Creative planning and designing of guest itineraries...

  • Freelance Events Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa BabyYumYum Full time

    (BYY) is seeking a strong freelance events manager to oversee guest experiences and make it the best it can be. Therefore, understanding our brands, audience and clients' unique creative palate is important. This freelance event specialist must have the ability to think outside the box when it comes to high style and design sensibilities. This position is...

  • Senior Travel Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa HotelJobs Full time

    Our client, a luxury travel brand, is looking for a Senior Travel Specialist who will give passionately to their role, work tirelessly and have the guest experience at the core of their focus daily.KEY OUTPUTS: Creative planning and designing of guest itineraries (according to their budget) or out of the box planning and designing of leisure FIT tailormade...

  • Mid-weight Copywriter

    2 weeks ago

    Johannesburg, Gauteng, South Africa A Popular Bunch Full time

    Roles and responsibilities:Conceptualise and develop creative copyCollaborate with the creative team to generate innovative ideas and concepts for experiential campaigns and events.Craft compelling and on-brand copy for a diverse range of mediums, including but not limited to event collateral, digital platforms, social media, and print materials.Understand...

  • Events Logistics Intern

    2 weeks ago

    Johannesburg, Gauteng, South Africa Allan Gray Orbis Foundation Full time

    Purpose of Role:What do we do?The local education system is in crisis and the solution lies in improving our schools. We firmly believe that teachers are the unit of change in this equation. At the heart of what Jakes Gerwel Fellowship (JGF) does is to nurture high impact, expert teachers. These students will graduate from the programme and embark upon...

  • Event Marketing Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa HelloKindred Full time

    Company DescriptionWho is HelloKindred?HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers - connecting ambitious talent...

  • Senior Travel Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa HotelJobs Full time

    ARE YOU A GURU AT CRAFTING THE ULTIMATE GUEST EXPERIENCE WITH A LUXURY PRODUCT OFFERING AT YOUR FULL DISPOSAL?Our client, a luxury travel brand, is looking for a Senior Travel Specialist who will give passionately to their role, work tirelessly and have the guest experience at the core of their focus daily.KEY OUTPUTS: Creative planning and designing of...

  • Clinical Lead Generation Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Mindful Care Full time

    Position Summary:Mindful Care is excited to extend an invitation to a dedicated and self-driven Clinical Lead Generation Specialist to join our team. The Clinical Lead Generation Specialist at Mindful Care is a unique role that sits at the intersection of clinical intake and business development, initiating relationships with the medical community to build...

  • Program Manager, Events

    2 weeks ago

    Johannesburg, Gauteng, South Africa HelloKindred Full time

    Company Description Who is HelloKindred?**HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers - connecting ambitious...

  • Junior Travel Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa HotelJobs Full time

    New Vacancy : Junior Travel SpecialistJohannesburg, South AfricaOur Client is looking for remarkable people who give passionately to their roles, work tirelessly, have the guest experience at the core of their focus daily and care of the sustainability of our communities and environment.Requirements: 1 to 4 years of Travel Specialist experience renumeration...

  • Specialist, Ca Assistant Event Tax

    2 weeks ago

    Johannesburg, Gauteng, South Africa Standard Bank Of South Africa Limited Full time

    Business Segment: Corporate & Investment Banking Location: ZA, GP, Johannesburg, Simmonds Street 6 Receive, administer, plan, communicate, process and monitor corporate events with supervision to ensure events are effectively processed and clients are informed and enabled to make appropriate elections and receive entitlements for corporate events within...

  • Travel Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa HotelJobs Full time

    Hospitality and Outdoor - Travel Specialist - Luxury Safari Company - Johannesburg, GautengRequirements: Minimum 35 years' experience previous tour consulting (essential) Indepth knowledge of Tourplan (advantageous) Good knowledge of Southern and East Africa destinations (preferable) Willingness and drive to learn and grow within the department Good...

  • Communications Specialist

    2 weeks ago

    Johannesburg, Gauteng, South Africa Elite Search and Selection Full time

    Very exciting opportunty exists with this well established high end cosmetics brand for a Communications Specialist. Do you regard yourself as a Media, Digital and Influencer specialist? The Communications Specialist will be the brand's voice, shaping how people perceive the company. This will include managing, developing and driving brand positioning in...