Head of Social Media

2 weeks ago

Sandton, South Africa Discovery Ltd. Full time

Business Unit:
Marketing
Function:Marketing Management
Date:31 Jul 2023- Discovery - Marketing
Digital Marketing |Head of Social Media|Secondment
About Discovery

  • Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fastpaced and dynamic environment enables smart, selfdriven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
    Key Purpose
  • Discovery Marketing s looking for an experienced Divisional Manager to be seconded to the role of Group Head of Social Media for a period of 4 5 months. You will lead the social media strategy for the Group including the management of Discovery social media platforms, defining the strategy, operations, and planning for execution across all social channels. You will mine for and leverage social listening insights and other research inputs to optimise the social strategy across channels and influence future social content strategies. You will also manage the strategic relationships with the social platforms to drive collaboration.
    Education and Experience
  • Bachelor's Degree, preferably in Marketing, Communications, Public Relations or related field.
  • Post graduate qualification advantageous
  • Experience in partnering crossfunctionally and collaborating with a wide range of stakeholders including the Csuite.
  • Experience in building strong relationships internally and externally while earning confidence of key stakeholders in the business
  • 3+ years experience working with external partners/agencies
  • An understanding of social media management and measurement tools will be advantageous
  • Experience in system projects will be advantageous
  • Proven experience in leading creative concepts will be advantageous

Overall job function

  • Lead the Social Media group function ensuring the social media strategy is engaging, onbrand and aimed at our target personas
  • Manage the two social media specialists to ensure that the right work is prioritised and executed in line with the social media strategy and plan
  • Manage the social media calendar across brands and content teams
  • Define and drive the execution of the executive social profile strategy
  • Ensure social media reporting and insights are shared with the relevant stakeholders including Executives with a managed LinkedIn account
  • Manage the selection and potential implementation of a new social media marketing and servicing tool in collaboration with the vendors, users and systems teams
  • Ensure social media sites are kept up to date at all times and visual imagery is on brand.
  • Ensure image and asset briefs are clear and well written to ensure high quality images and video assets are produced.
  • EMPLOYMENT EQUITY
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

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