Digital Marketing Manager: Fashion Retail Boutique

2 weeks ago


Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

We have a head-turning opportunity for a Mid - Senior Digital Marketing Manager at a bespoke ladieswear boutique brand in Cape Town.


We're looking for a fashion forward Digital Marketing Manager with a strong fashion retail background that encompasses both Traditional and Digital Marketing experience.

This exciting role will see you driving sales both in-store and online and creating brand awareness.

You should have a strong grasp of current Marketing tools and strategies and be able to lead Integrated Digital Marketing campaigns from concept to execution.


Responsibilities:

  • Design, build and maintain our Social Media presence
  • Measure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Provide thought leadership and perspective for adoption where appropriate
  • Collaborate with agencies and key stakeholders
  • Approval and curation of weekly content planning for Social Media.

Requirements:

  • A Diploma in Digital Media or at least 35 years' experience in Marketing or a related field
  • Preferably a Degree in Marketing
  • Google Analytics Certification
  • Understanding of the ecommerce site: Shopify (including the technicalities of the back end)
  • Meta and Google Analytics
  • CRM Platforms
  • Comprehensive knowledge of both Traditional and Digital Marketing
  • Proven working experience in Digital Marketing
  • Highly creative with experience in identifying target audiences and devising Digital campaigns that engage, inform, and motivate
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimising Google AdWords campaigns
  • Strong analytical skills and datadriven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Sound ecommerce knowledge
  • Understanding of the back end of Shopify
  • Experience with CRM platforms, like MailChimp, Shopify etc
  • Indepth knowledge of social media platforms
  • Strong analytical ability to access reports and retrieve insights.
  • Ability to curate and produce strong copy for editorial usage.
  • Understanding of influencer marketing and the influencer platforms
  • Strong negotiation skills
  • Concise understanding of coordinating ecommerce and campaign photoshoots
  • Experience in event management and launch activations
  • Team player,
  • Goal driven
  • Good sense of fashion and trend knowledge.
  • Digital savvy.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Mid-Senior

Remuneration:
Negotiable

Reference Number:
#Kim1042

Kim Steven:

Consultant

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