Smb Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Xero Full time
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.


At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world.

This purpose sits at the centre of everything we do.

We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections.

Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.


Our culture & values
We'd describe our culture as human, friendly, engaging, supportive, agile and super collaborative.


At Xero, our five values underpin everything we do: from the way we work, to how we delight and deliver to our customers.


Our values are:
#Human #Ownership #Team #Challenge and #Beautiful. They create our special culture and the 'Xero way' that we want to foster and maintain as we scale and grow at speed. They're integral to our brand and resonate outside Xero through our ecosystem and ultimately our customers.

How you'll make an impact


You'll create, execute and manage the South Africa small business marketing strategy, ensuring it's aligned to South Africa direct sales targets.

You will also be responsible for implementing GTM strategies and campaigns which generate market share and revenue growth in the SMB segment.

You will lead, control and report on all marketing activities in your remit including collaborating with external and internal agencies to deliver on our goals.

You will lead brand marketing and growth activities for small businesses in South Africa, with a strong focus on digital marketing, ensuring that we are growing our revenue and engagement with small business clients.


You'll work with key business brands and communities to build brand affinity for Xero, setting a framework for how we prioritise these going forward.

Managing our SMB budget you'll ensure we choose the right partnerships with an optimal mix of brand affinity and sales opportunities.


You'll be flexible and agile, able to use your experience to pull different teams together in order to deliver marketing projects to support subscription and revenue growth.

Ensuring we engage and delight our customers in everything we do.

What you'll do:

  • Develop the SMB strategic marketing plan and tactical campaigns in consultation with key stakeholders, demonstrating alignment to business objectives, innovation and competitive environment, to drive growth and increase ARPU for the SMB segment
  • Lead our SMB strategy to build and nurture key communities via digital channels, monitoring and reporting on performance regularly
  • Own our direct sales channel and work with regional and global teams to optimise digital channel performance that deliver growth
  • Brief inhouse agency as required and act as project lead, budget control and regular reporting throughout the project
  • Monitor competitor activity and keep informed on trends, innovations, and changes that affect and impact activity plans
  • Work with our Commercial Lead and Ecosystem Teams to understand suitable partnership opportunities that deliver sales growth, e.g. Banks, Fintechs etc

What you'll bring with you:

  • Proven experience in digital marketing experience within SaaS, dealing with digital funnels, data and marketing automation
  • Experience in creating GTM strategies to launch new initiative and partnerships
  • Experience in working with budgets and partnerships
  • Ability to crosssell and upsell marketing campaigns to existing customers
  • Strong analytical abilities
  • Strategic and results orientated

What's in it for you?:

  • Employee share plan (become a shareholder in Xero)
  • Hybrid working
  • 10 days wellbeing leave per year we acknowledge there's more to your wellbeing than being unwell, this leave covers mental health, medical appointments, care for dependants etc
  • 28 days of leave per year (+3 extra days gifted over the Christmas period)
  • Volunteer leave to make a difference in the community
  • Modern offices equipped with the latest technology, barista quality coffee, daily breakfast and ping pong tables for those moments needed to switch off
  • Generous parental leave allowance with 26 weeks paid, and return to work flexibility and support
  • 6 weeks of partner's leave, full pay, to support with baby care
  • Company Pension Scheme (we'll contribute 7.5%)

What makes a great team? A Diverse Team

  • We're committed to creating a diverse and inclusive culture that is equitable for all
Thank you for your interest in joining Xero

Xero will be closed for our annual end of year closedown between

Take care, The Xero Talent team.

Why Xero?


At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions.

We offer a great remuner

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