Digital Brand Manager

2 weeks ago

Cape Town, Western Cape, South Africa Silvertree Capital (PTY) ltd Full time
BRAND MANAGER (FAITHFUL TO NATURE)

Fulltime role based in Cape Town (Hybrid)

Reports to the Group Marketing Chief Marketing Officer

1 x Marketing Co-ordinator reports into this role

An exciting opportunity has become available in our Faithful-to-Nature (Ftn) division.

Silvertreebrands are the leading purpose-driven, direct-to-consumer and niche e-commerce player in South Africa. FtN is one of the disruptive fast-growing brand portfolios that focuses on ethical and natural products. The other brands are UCOOK (craft mealkits and food) and PETHEAVEN (pet e-commerce).

Silvertree focus on "good for you, good for the planet" premium and sustainable brands with the potential to scale globally.


ABOUT THE ROLE


The Brand Manager works in partnership with Buying and Merchandising, Product and Development teams, and the in-house studio and functional marketing teams, to drive brand growth and build brand love, supported by the Marketing Co-Ordinator (FtN)_._ The Brand Manager also works with the In-house Creative Studio and the various functional marketing expert teams to drive revenue growth and brand objectives throughout digital and other channels.


RESPONSIBILITIES

  • Strategy and planning:
  • Works with the Group Marketing CMO to develop the annual marketing strategy for Faithful to Nature, including setting objectives and target metrics for all projects
  • Develops the annual calendar of marketing activity with Buying, Merchandising and Retail teams
  • Works with FtN BI team and Group Marketing CMO to set up and track key consumer and web site metrics, as well as metrics for all marketing activities, to determine effectiveness and ROI
  • Driving sales growth (customer acquisition, frequency and basket size) using paid and owned digital channels:
  • Works in partnership with functional marketing team to drive customer acquisition via paid media and ensures conversion via input into the end-to-end customer experience / UX (with Dev and Merchandising teams)
  • Works with CRM, BI and Dev teams to develop datadriven customer segments, personalisation and recommendation engines, to improve customer segmentation and crosssell / upsell opportunities
  • Works with the functional marketing team to get new partner programs set up and establishes a good working relationships with partners, including management of daytoday marketing relationship
  • Executing compelling, innovative and integrated marketing communications, based on the marketing calendar
  • Owns all campaign and promotional rollouts and with internal stakeholders and external suppliers, ensures all deadlines are adhered to, driving executional excellence
  • Conceptualise, brief in and deliver creative brandbuilding, promotional and growth campaigns, including the creation of strong visuals and collateral to convey messaging, in collaboration with the inhouse creative studio
  • Own rollout of all campaigns, supported by the Marketing Coordinator
  • Content creation and dissemination:
  • Develops strategic content that brings the FtN brand to life and links directly to product sales, across all digital owned and paid channels, in collaboration with the inhouse creative studio, and finds ways to use content efficiently across all channels (including blog, category landing pages on web site, etc.)
  • Works in partnership with the functional marketing team to grow the FtN community, leveraging the components of the FtN digital ecosystem (web site, social media, CRM, blog, etc.)
  • Marketing rate card and supplier campaigns:
  • Works closely with the Buying / Commercial team to develop and execute marketing plans for suppliers to achieve FtN and supplier objectives, and achieve marketing revenue targets
  • Maintains and updates the FtN marketing rate card
  • Budget management setting up budgets and managing implementation to come in on budget
  • Support the Buying and NPD teams in the development of ownlabel packaging
  • Define packaging architecture and hierarchy, working with Group Marketing CMO
  • Define key messaging and brief in packaging copy and design for all new ownlabel products
  • Stakeholder management
  • Ensures all stakeholders are delivering to the marketing calendar (functional marketing team, inhouse creative studio, etc.)
  • Manage supplier relationships, including addressing any issues raised and ensure prompt resolution
  • Owns interface with Buying team in terms of coordinating new product launches and promotional plans, and works with the merchandising team to ensure seamless integration between marketing activities, promotions and web site

EDUCATION & EXPERIENCE
years relevant brand management experience, with a proven track record in digital growth marketing

  • Degree or diploma in Marketing or Advertising
Functional skills

  • Line management
  • Strong digital and growth marketing skills:
  • Proven track record in digital growth marketing and data-driven decision-making
  • Analytical
  • Commercially minded
  • Problem solvin

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