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Brand Manager

4 months ago

Cape Town, Western Cape, South Africa Faircape Full time
Discover excellence in diverse sectors with The Faircape Group.

As a dynamic group, we specialize in Healthcare, Retirement Holdings, Telecommunications, ISP services, Infrastructure installation, Power Management, Property Management, and more.

Join us on a journey of innovation and service excellence.


The Faircape Group is recruiting for a
Brand Manager to lead the marketing and sales for our Internet ISP and Fibre providing company, Faircom, as well as other brands with the Group.


Faircom is a leading Internet Service Provider (ISP) that connects you to the Internet through High-Speed & Uncapped Fibre solutions, Wireless Fibre packages and VoIP connections.


Specific duties include, but are not limited to:

Marketing:

  • Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
  • Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
  • Utilize SEO tactics to maximize content visibility.
  • Manage marketing campaign planning, implementation, and oversight.
  • Handle traffic responsibilities by assigning tasks and managing timelines.
  • Analyze brand positioning and consumer insights.
  • Research target markets, industry trends, and competitor activities.
  • Develop PPC and Social Media strategies with budget and implementation plans.
  • Create engaging content and manage social media communities.
  • Contribute to crafting marketing and communication strategies.
  • Translate brand elements into actionable plans.
  • Analyze campaign performance and ROI.
  • Develop effective digital marketing campaigns for brand growth.
  • Generate creative concepts and execute on assigned brands.
  • Build relationships with external stakeholders.
  • Plan and manage field marketing activations as needed.
  • Maintain website branding, copy, and product packages on FNO websites.

Leads Generation:

  • Identifying target audience by understanding demographics, interests, and needs of potential customers
  • Create marketing campaigns and materials to attract the attention of the target audience
  • Complete site/building visits and interact with prospective customers
  • Direct marketing to key clients and prospects
  • Research and maintain lead generation database
  • Conduct client or market surveys to obtain information about potential leads
  • Arrange and participate in on site activations
  • Provide accurate and timely information to management

Qualifications:

  • Bachelor's Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major

Experience and Knowledge:

  • Experience in marketing in the ISP industry will be a distinct advantage
  • Experience with research and maintaining database
  • Must have handson campaign management experience
  • Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
  • Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
  • Proven ability to develop brand and marketing strategies and communicate recommendations to management
  • Advanced writing and language skills

Skills & Attributes:

  • Analytical aptitude
  • Adaptability
  • Project Management
  • Digital Marketing proficiency
  • Leadership skills
  • Strategy Development
  • Deadline driven
  • Discipline with regard to task completion and accuracy of data
  • Organised, with an eye for detail be able to prioritise a varied workload
  • Excellent computer skills
  • Excellent communication skills
  • Proven organisational skills
  • Resultsdriven
  • Ability to professionally present information (verbal/written) to top management
  • Be creative
  • Enjoy working in a fastpaced, high demand, highturnaround environment
  • Be a team player with excellent interpersonal skills
  • Business acumen

Specific Requirements:

  • Clear health record
  • Clear criminal record
  • Clear credit record
  • Contactable references
We offer Barista produced coffee available all day to all our staff at Claremont.

Normal working hours are Mondays to Fridays from 08h00 until 17h00 with a 45 minute lunch break. The company allows employees, by approval of the direct manager, to work flexi-time between 07h00 and 18h00.

With centrally located and modern offices just across from Cavendish in Claremont.

Salary on offer is from R35,000 Cost To Company per month. The amount offered will be dependent on qualifications, experience and other market related factors.

  • To see more about Faircape and what we have to offer go and look at our informative website_