Digital Brand Manager

3 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Africa Full time

WHO ARE WE:
A South African healthy quick-service restaurant brand situated in a leading health, fitness and wellness organisation.

WHO ARE WE LOOKING FOR:

A Digital Brand Manager, responsible for driving growth in the digital space with a strong focus on the app and E-Commerce.


WHAT WILL YOU DO:

  • Developing and implementing comprehensive digital marketing programmes across all digital channels with a strong performance marketing strategy and execution plan
  • Developing and managing digital prospecting and marketing campaigns
  • Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey
  • Managing budgets and campaigns across all digital channels to drive strong return on investment
  • Ensuring successful planning, execution, optimisation for key traffic KPIs via paid, organic and own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Analysing the results and effectiveness of campaigns to deliver actionable insights, improvement, ideas, feedback and recommendations
  • Regularly monitoring user analytics and using these insights to drive strategies to acquire new customers and improve customer engagement
  • Relationship management of key partners to drive customer engagement and acquisition on partner platforms
  • Day to day management
  • Work closely with operational teams to ensure smooth weekly customer order process
  • Manage and liaise with the App team to create and execute campaigns/ promotions and lead for new launches


Daytoday management
  • Work closely with customer care teams to ensure smooth weekly customer order process
  • Ensuring that marketing and communications adhere to agreed timelines

WHAT WILL YOU NEED:

  • Minimum two years of related experience
  • Degree in marketing, passionate about digital marketing and consumer journeys
  • Prior experience as well as experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
  • Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights and recommendations
  • A goaloriented individual and have excellent communication skills
  • Open minded, curious and a strong problemsolver
  • Comfortable to strategise a plan and execute a plan and operational get "stuck in"
  • Thrive in matrix environment and comfortable in building relationships with different stakeholders


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