Social Media Manager

2 weeks ago

Bryanston, South Africa SoulProviders Collective Full time
Social Media Manager


We are looking for an energetic, dynamic, and confident social media manager with a minimum of five+ years (±5) of experience in a social media role.

The Social Media Manager is ultimately responsible for the smooth running of our clients' accounts:
strategically, operationally, creatively, and financially.

Main responsibilities:


As a social media manager, your primary focus will be on the strategy/planning, execution, management, and optimisation of all social media projects both for our clients and the internal agency.


Strategy:

  • Play an advisory role on client engagements, serving as a social media strategic advisor to both account leads and clients.
  • Develop unique strategies and build upon current client strategies that meet/exceed objectives.
  • Perform a detailed evaluation of clients' business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
  • Lead the design of insightdriven strategies from opportunity identification through to experience definition.
  • Proactively keeps abreast of assigned clients' social marketing and media plans, and provides technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.

Ad Management:

  • Manage social media campaigns and daytoday activities. Scheduling, running, and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences, and tracking their success.

Content/community management:

  • Overseeing and developing the overall design of all social media platforms, landing pages and content marketing materials.
  • Become an advocate of our clients' brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Pinterest, Google+, and Instagram.
  • Conceptualise, edit, write, and rewrite articles, features, ad copies, and other content.
  • Include driving online advocacy, writing editorial pieces, community outreach efforts, competitions, etc.
  • Growing blog subscribers and expanding the overall blog's reach.

Analytics and reporting:

  • Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.
  • Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports
  • ROI, CTR, CPM on various client accounts monthly.
  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

Pitching:

  • Fosters, prepare and present winning strategic pitches and presentations.
  • Demonstrate an ongoing ability to work collaboratively with our company's management on RFPs, tenders, meetings, and presentations.

Skills required:

  • Relevant diploma or degree in communications
  • Minimum five+ years (5x) of experience managing social media accounts and programs in a midsenior role.
  • Experience in ORM tools/using thirdparty social media monitoring tools.
  • Very tech/web savvy and extensive web/interactive knowledge.
  • Wordsmith excellent communication skills, both written and verbal
  • Competent and comfortable with Meta Business Manager/Facebook and Instagram environment.
  • Certification in Facebook Blueprint, Google Digital Marketing courses, or HubSpot will be advantageous.
Application Deadline: 2024/06/07

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