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Marketing Specialist

3 months ago

Durban, KwaZulu-Natal, South Africa Kerry Full time

Requisition ID 44704

Position Type FT Permanent

Career Function Marketing

Recruiter LI-RG1

Posting Type LI

Kerry is a global leader in taste & nutrition.

Our manufacturing facilities produce and supply the world with over 15,000 different food, beverage, and pharmaceutical products throughout the world.

With a commitment toward sustainability and reputation for innovation, a career with Kerry offers you the chance to change the way the world sees food and nutrition.

A career with Kerry is something you can feel good about.

Key responsibilities:

INSIGHTS & RESEARCH

  • Drive consumer research to develop actionable consumer and market insights:
  • Analysis and interpretation of consumer data
  • Competitor analysis
  • Develop consumer insights to support Kerry's Insights Sales' approach to selling
  • Market analysis / segmentation
  • Manage local market research and consumer insights agency projects
  • Develop strong working relationship with central marketing insights and communications team to develop customer presentation materials with consistent Kerry portfolio messaging and brand design relevant to the relevantmarkets and customers.
  • Proactively reaching out to other regions to "lift and shift" & make the information relevant for the South Africa market
  • Circulating regular Internal & External updates containing Market Trends & how Kerry technology can capitalize on trends
STRATEGY DEVELOPMENT & EXECUTION

  • Manage, facilitate and influence the planning and coordination of market and account strategies with the business management team for the region, with a strong focus on the highlighted growth accounts
  • Engage current and target customers on key strategic initiatives
  • Lead the delivery of strategic and tactical marketing plans to Sales team and external customers
  • Partner with global Kerry peers in the marketing function to coordinate strategies on key global and regional accounts

MARKETING AND COMMUNICATIONS

  • Deliver customer intelligence to facilitate the creation of commercial presentations and strategy development.
  • Align customer marketing objectives with broader Kerry strategy
  • Support the commercial team in preparation and delivery of professional presentations to customers (e.g. assist with presentation preparation, create support material, etc.)
  • Provide marketing support for commercial teams in the zone for customer development activities e.g. customer strategy presentations, market / category analysis as required
  • Coordinate key customer engagement in close consultation with the RD&A and Commercial teams.

OPERATIONAL EXECUTION

  • Project management of key customer initiatives
  • Collaborate with marketing colleagues from other regions as required to share insight and assist in marketing initiatives requiring support from the SSA zone
  • Conducting Market Mapping exercises across key technologies & highlighting gaps in the Kerry portfolio
  • Developing Insightled content to support concepts across the Kerry technologies.
Ability to develop creative content across the following platforms:
PowerPoint, Infographics, Blog posts or Video

  • Supporting and arranging Kerry Marketing activities in South Africa e.g. positioning Kerry as the Taste and Nutrition leader, Advertising, Tradeshows etc.
  • Partner with and influence stakeholders at all levels, providing wellgrounded strategic recommendations and delivering on marketing executional excellence. Collaborate with cross function teams to dig out more business opportunities and gain new wins

Qualifications and skills:

  • Completed Business/Marketing Degree or equivalent
  • Atleast 4 years' relevant working experience, B2B marketing preferred
  • FMCG Food and Beverage Marketing background advantageous
  • Valid Driver's Licence and own transport
  • Strong presentation and research skills
  • Experience with developing market research and consumer insights
  • Strong analytical and strategic skills
  • Strong consulting, collaboration and facilitation skills
  • Strong analytical and strategic skills
Kerry is an equal opportunity employer.

Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law.

Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen.