Head of Marketing and Innovation
2 weeks ago
Take accountability for the Brand strategy which includes development of the - 5 year brand strategy, annual brand strategy, and provide input into business unit strategy.
Manage the brand profitability Through The Line (TTL) - feasible innovation, core business and promotional performance / return on investment.
Consumer insights - plan and interpret market research across all platforms in order to generate commercial consumer insights and opportunities for the brand.
Media strategy - formulate the annual media support plans with the agency, including ongoing tracking of the media to guide the business on whether the media is effectively working for the brands.
Digital and commerce - Conduct both social media communication and commerce planning.
Innovation - Manage the innovation process end to end: from concept development to feasibility to go to market.
Intelligence - Analyse all data sources (internal & external) and convert into business insights, including competitor tracking and consumer trends.
Channel and Customer strategy - contribute to the topline customer and channel strategy annually.
Brand equity - responsible for the positioning and development of the brand as well as tracking the health of the brand ongoing.
Qualifications:
BCom Degree in Marketing/Marketing Management or other relevant Marketing Degree
Experience
10 years experience in Marketing within the FMCG environment
Work experience in marketing strategy and relationships with marketing agencies
Experience within a local FMCG Food business would be advantageous
Knowledge
Knowledge of regulatory requirements of product areas
Working knowledge of the FMCG industry
Skills:
Must be able to deliver strategically and operationally in a highly entrepreneurial organisation
Leadership skills
Interpersonal skills
Ability to work effectively with all functions in the business including external stakeholders
Self driven
Coaching and employee development
Communication
Presentation skills
Relationship Building
High proficiency in Microsoft office, specifically MS Excel and Powerpoint
More than 10 Years
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