Digital Marketing Strategist

2 weeks ago

Illovo Beach, KwaZulu-Natal, South Africa CBR Marketing Solutions Full time

Annexure A :
Job Specification

Company:
CBR Marketing Solutions

Location:
Johannesburg

General

Name:

Job Title:
Strategist

Department:
Strategy

Reports to (Function):Strategy Lead

Job Purpose:


The incumbent would be required to analyse user experience data, concept and develop digital projects, lead effective digital marketing strategies for our clients, and ensuring new business opportunities receive world-class pitch documents.

You will play a pivotal role in growing our business, customer base, and improving user experience across our projects and client campaigns.

You will also need experience and a big passion for digital technologies and all digital marketing channels.

Key Objectives & Accountabilities

  • Strategic Recommendations
  • Creating presentations for new and existing clients based on your research and insights.
  • Conceptualizing new ideas that are fresh and dynamic.
  • Taking ownership of new ideas and implementing it from concept to the final product.
  • Creating new concepts and ideas that can enhance a strategy and direct content curators.
  • Creation of art direction and copy/ conceptual copy for strategic presentations.
  • Managing strategic direction for presentations with the content, design department and client services.
  • Create messaging frameworks through positioning statements, consumer personas, customer journeys and brand plans to ensure the marketing mix is integrated.
  • Research and Insights
  • Inform the creative & digital teams by using customer & competitor research.
  • Develop full and clear understanding of the existing and new clients and their business.
  • Keeping inline with digital trends which can be applied to new and existing clients.
  • Maintain a knowledge bank of research for industry verticals.
  • Analyze existing client and user data for strategic insights.
  • Keep up to date with our audience's preferences and proactively suggest new campaigns across all client portfolios.
  • Monitor competition and provide suggestions for improvement.
  • Content Direction and Support
  • Assist with direction in creation of content for social media and websites which are linked to a strategy.
  • Assist and direct creation of a content calendar for publishing.
  • Testing new platform features regularly and reporting back on results.
  • Assist and direct all copywriting for social media and websites.
  • Assist and Direct artwork direction based on strategic goal.
  • Other : _
  • Producing and presenting high quality pitch presentations (both internal and client facing)
  • Support and direct strategic inputs with Client Services and assisting with positioning potential upsells.
  • Coach and support Copy and QA department with deliverables and aligning to creative goals.
  • Working closely with Design, Content and CSM and ensuring alignment to client objectives.
  • Assist with potential onsite production projects and provide strategic direction.
  • Coach and develop all junior staff.

Key Results

Performance will only be satisfactory when:

  • All deadlines are managed effectively and are consistently met.
  • Ensuring a high quality of work is delivered.
  • Research and innovations are regularly communicated to head of department.
  • Collaboration and clear interdepartmental communication.
  • Providing creative direction for content creation and assisting internal teams accordingly.
  • Being proactive in identifying key engagement opportunities using target audience insights, trends, and innovations
  • Delivering high quality pitch and strategy documents.

Ideal Background
Related qualification in either Advertising, Communications

Education:
and / or Marketing. Familiar with all aspects of Digital and understanding of content used across all digital platforms.

Languages:
Business English

Experience: 3 to 5 years' experience in similar role preferably from a digital agency environment.

Competency Profile

Specific Professional Competencies:

  • Problem solving skills
  • Planning skills
  • Organising skills
  • Decisionmaking skills
  • Interpersonal skills
  • Persuasiveness
  • Communication skills
  • Presentation skills
  • Facilitation skills
  • Coping under pressure
  • Conflict handling skills
  • Computer literacy: MS Word, Excel, Outlook, PowerPoint
  • Copywriting skills
  • Reporting skills
  • A solid understanding of B2B marketing
  • Extremely creative and analytical
  • Excellent time management skills
  • Knowledge in Search Engine Marketing, Social Media (organic and paid), media buying, content creation and web


COMMUNICATION WILL ONLY BE MADE WITH SHORTLISTED CANDIDATES, SHOULD YOU NOT RECEIVE A REPLY WITHIN 2 WEEKS OF APPLICATION - KINDLY CONSIDER APPLICATION AS UNSUCCESSFUL.


PLEASE FORWARDS CVS AND PORTFOLIO TO:

Salary:
From R25,000.00 per month

COVID-19 considerations:
As per internal policies.

Application Deadline: 2023/01/31

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