Conceptual Copywriter

JOB SPECIFICATION

Company:
CBR Marketing Solutions

Location:
Johannesburg

General

Name:
_Vacant_

Job Title:
_Conceptual Copywriter_

Department:
_Creative Studio_

Reports to (Function): _Operations Manager_

Job Purpose:

Do you know the value of the three-word sentence? Do you, really? If you're tickled pink by that intro, then you might be the person we're looking for.

Tickling aside, you need to be pretty damn good at conceptualizing creative across a range of platforms, clients and audiences.

Long-form, short-form, any form - you'll need to be on form
*cringe*.

Key Objectives and Accountabilities

1. Copywriting

• Fully understanding and interpreting all creative briefs.
• Generate original ideas that grab the attention of the target audience. This can include but is not limited to creating straplines, slogans, body copy, jingles and scripts, articles, editorials, and advertorial content for digital, tv and radio adverts.
• Ensuring client CI and tone are maintained in all content.
• Contribute to the team effort by accomplishing related tasks as needed.
• Keep up to date with current social media and digital trends and be able to incorporate them appropriately into work.
• Solve problems and provide creative input and guidance as and when required.
• Strong research ability to provide strategic guidance to client and internal teams.
• Have a strong ability to conceptualise proactive campaign ideas.

Key Results

Performance will only be satisfactory when:

• All work is completed within the set material deadlines as detailed on the brief per project.
• Client approval is received and satisfactory.
• Attention to detail and immaculate quality of work is provided at all times.
• Continuous creative interpretation and execution of all briefs is achieved.
• Creation and presentation of all assets without errors and according to specification (Corporate CI) is attained.
• Creative guidance and creative ideas are conceptualised proactively or when required.
• All administrative duties required are completed within deadlines and responsibly.
• Progress on all active jobs/ projects and/or tasks is communicated appropriately.
• Any other reasonable task as assigned by your reporting manager from time to time is performed.

Ideal Background

• Related and/or preferred degree in Copywriting, English or _

Education:

• Journalism_

Business English

Languages:

A minimum of +3 years as a copywriter within an ad agency.

Experience:

Competency Profile

Specific Professional Competencies:

− Excellent English language skills.

− Must be bilingual (English and a South African language/s).

− An eye for both detail and consistency.

− The ability to spot errors in your own work.

− A wide vocabulary.

− Curiosity.

− The ability to consider and see different points of view.

− Research skills.

− Problem-solving abilities.

− Great active listening skills.

− Excellent self-motivation.

− Adaptability.

− Commercial awareness.

− Ability to work well under pressure and meet deadlines.

− Good teamworking ability.

− Impeccable administrative and organizational skills.

− IT proficiency.

− Accuracy in terms of grammar, spelling, and information.

− Plain language understanding.

− Creativity and the ability to contribute to the production of innovative and original ideas.

− The ability to give and take criticism gracefully.

− Must have a great understanding of the South African Market.

COMMUNICATION WILL ONLY BE MADE WITH SHORTLISTED CANDIDATES, IF YOU HAVE NOT RECEIVED FEEDBACK WITHIN TWO WEEKS OF APPLICATION, PLEASE CONSIDER APPLICATION AS UNSUCCESSFULL.

FULL CV DETAIL AND PORTFOLIOS MUST BE EMAILED DIRECTLY:
nisharcbrmarketing(dot)co(dot)za

Salary:
From R30,000.00 per month

COVID-19 considerations:
Internal policies apply

Application Deadline: 2023/01/31

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