Senior Marketing Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa VHRS Full time
The Company: 4D Innovations Group (Pty) Ltd t/a ESET Southern Africa

Role Name:
Senior Marketing Coordinator

Location:
Belmont Square, Rondebosch, Cape Town

Type of Position:
Full-time

Hours of work:
Monday – Friday, 08:30 to 17:00

Role summary:


ESET South Africa, a global digital security company, is seeking an experienced Senior Marketing Coordinator to develop and execute effective marketing strategies that promote our products and services to our target audience.

The successful candidate will be responsible for planning, implementing, and monitoring marketing campaigns across multiple channels in South Africa and Namibia, managing the marketing team, and collaborating with other departments to ensure a cohesive brand message.

If you have a strong background in marketing, excellent leadership skills, and a passion for digital security, we invite you to apply for this exciting opportunity.


Daily Responsibilities:
Work with the Marketing Manager to conceptualise, draft and execute on marketing campaigns based on marketing strategy
Collaborate with the marketing manager to develop effective communication strategies for campaigns and events
Manage and coordinate all touchpoints of events (start to finish execution) with the assistance of the marketing team
Curate effective and aligned marketing material for marketing platforms (PR, social media, internal ambassadors, etc)
Work with the marketing manager on co-funding/branding and working with clients
Oversee all social media platforms(efficiency, performance, etc)
Conceptualise promotions to boost sales alongside sales team
Manage monthly/quarterly PR content
Continuously researching relevant trends in the IT/security industry to inform content
Plan and coordinate internal employee wellness events/activities
Understand and execute on marketing strategy
Work alongside the marketing manager on budgets
Maintain relationships with key stakeholders
Build and maintain relationships with external suppliers (PR, social media, design, etc)
Work with PR/media agencies to maintain a strong 'voice' in the market
Build relationships with key players in the business
Ensure brand guidelines are always met and stay consistent with business objectives
Stay informed on all comms from HQ and brief the marketing team where necessary (webinars, launches, etc)
Review internal resource hub to upskill and provide relevant info for marketing content
Ensure marketing collateral/stock/inventory is stocked at all times (before key events)
Assist the marketing manager with setting up workshops for marketing team
Review and proofread material generated internally
Develop and manage project timelines for marketing campaigns, ensuring all milestones and deadlines are met
Coordinate team responsibilities to ensure efficiency in the team (campaigns, events, etc)
Ensure there is effective communication between marketing team and cross-functional teams (sales)
Collaborate with marketing team to ensure all content is aligned and based on the marketing strategy
Create monthly/quarterly/annual reports to analyse social media, PR and ex/int communication - ensuring marketing team updates their portfolios accordingly
Coordinate and update marketing calendar to align with current activities
Where your role specifically caters for a business need

Educational qualifications/Experience:
Education Level - NQF Level 7 or above (marketing, communications, or related)
Proficiency with Microsoft Office, social media platforms and design platforms (CANVA, Adobe)
Knowledge - Marketing background (software/IT industry advantage)
Proven experience in a similar role (2 – 3 years)

Requirements:
Excellent written and verbal communication skills
Highly organised with attention to detail (essential)
Deadline driven
Excellent time management skills
Ability to continuously improve and learn
Ability to strategize and work towards the business goals
Works well under pressure
Ability to work as part of a team
Demonstrated problem solving and critical thinking skills
Experience with paid media and online advertising
Experience with social media, social networking, email marketing, PR and events

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