Gaming & Esports Specialist: Edgy, Global Fmcg &

3 weeks ago

Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

As an early supporter of gaming and eSports, the Brand will further increase its presence and find new consumers by helping establish local talents on a global stage.

The National Gaming & eSports Specialist will drive the strategy through a structured programme of activities (as well as around the country's/region's consumer needs).


This is a once-in-a-lifetime opportunity for a creative, innovative individual who is interested in working with people, supporting a team, and collaborating on concepts from ideation to execution for one of the world's most sensational, inventive and popular brands.

Don't miss the goalposts on this one

Responsibilities:

  • Has full content + budget responsibility for everything happening around eSports in their market and has the support of local Field teams in delivery of activity
  • Identify and nurture local eSports talents and will design and deliver innovative and sustainable eSports events according to global strategy and to local consumer needs
  • Understands and respects the brand values and the goal of each of our actions from a marketing perspective
  • Works as part of the Marketing team, ensuring all eSport activity fits with the local needs and global Strategy, by working with Field teams for bottomup insights and global team for topdown strategy
  • Commercial understanding and work in collaboration with sales teams towards improving our physical and mental availability in Gaming & eSports centres and events.
  • Create and execute the longterm local Gaming and eSports Strategy to ensure the Brand is the No. 1 beverage in Gaming and eSports
  • Drive and lead all Gaming and eSports activities in market and support field teams in developing the strategy to 3rd party programs related to eSports
  • Drive and lead all eSports projects within all departments, as project lead of functions and communication streams
  • Development of strategic partnerships to ensure the presence and visibility of the brand in eSports and Gaming
  • Creation and execution of eSports events including setup of all local/national activations utilising support and expertise of events team
  • In partnership with local athlete manager, discover and partner with new talents and potential athletes
  • Create, foster, and leverage third party events, local athletes and teams, publishers and industry in order to build a local eSport ecosystem and maximise the impact of the programme
  • Work with local Field teams and Sales teams to ensure our eSports activities have commercial impact and drive sales of the can
  • Build and foster strong relationships with the International eSports team.
  • Lead and create the eSports component of the Business Planning process including inputs and feedback
  • Understanding of digital distribution platforms that events are streamed on, ensuring the Brand utilises these platforms, leveraging relationships and ensuring maximum reach.
  • Ensuring up to date information about all relevant athletes/events on local platform, SportsNet
  • Drive innovation and creativity by inventing new event, athlete branding and project ideas in order to transform them from credible concepts to successfully executed projects
  • Work cross functionally with other Marketing & Sales functions to realise project outcomes and collaborate on eSports topics to ensure 360 ̊ approach and keep the can at the heart of what they do.

Requirements:

  • Industry relevant tertiary qualification
  • Minimum 3 years' experience within the gaming and eSports industry or within agencies, institutions, gaming teams such as in marketing, performance, and communications
  • Demonstrable understanding of his/her local gaming and eSports scene, with indepth knowledge of popular and emerging titles, consumer behaviour and trends
  • Strong relationships within the industry including publishers, event organisers, team, athletes, media partners
  • Strong team player and excellent communicator/connector
  • Ability to design and organise projects of all scales, lead project teams and follow a 360degree marketing and organisation approach
  • Able to communicate well both verbally and in writing in English
  • Strong project leader, resultsorientated with a focus on independent success delivery
  • Creative, innovative, following and predicting trends in eSports on a daily basis
  • Able to travel occasionally.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Mid-Senior

Remuneration:
Negotiable

Reference Number:
#Viv2991

Viv Gordon:

MD & Consultant

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