Head of Marketing

2 weeks ago

Cape Town, Western Cape, South Africa LulaBet Full time
Company Description

We are a top-tier I-gaming and Sportsbook operator based in Cape Town.


Our aim is to deliver a world class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform.

We are a dynamic and experienced team, in an exciting company looking for passionate people to join us. Do you thrive in a fast-paced environment and would like to be part of a motivated team - then this is for you

Job Description:

The Role:


As the Head of Marketing for LulaBet, you will be responsible for the end-to-end execution of a new betting brands launch into the highly competitive and dynamic Pan-African landscape.

Your ability to translate the brand vision into a comprehensive TTL strategy will be key to our success.

This role is for a talented and empathetic leader who knows how to get the best out of a small, specialized team of marketers of a hyper scaling business.


Here is what you will be doing (the important stuff)

  • Design a TTL Sports Betting Marketing Strategy aligned to stakeholder expectations and business targets
  • Creation and operation of an omnichannel social media presence
  • Design and implement best in class retention practices through the life cycle including promotions, offers, communications and Customer Service
  • Map and develop all acquisition and retention funnels utilizing detailed customer journeys
  • Ensure all content is optimized for organic reach
  • Manage the endtoend content creation and deployment cycle across all channels
  • Analyze and optimize the CX/UX based on data and feedback insights
  • Maintain a clear view of product performance and placement, suggest optimization as required
  • Manage and attribute the marketing budget across all channels and report on results
  • Manage a bestinclass partner program and actively develop and grow the partner network
  • Manage all internal and Agency SEO activities
  • Develop the paid media strategy and manage its Agency implementation and performance
  • Continuously analyze key data against KPIs industry trends, ATL performance, player data, product performance, service levels, life cycle campaigns and optimize the marketing strategy as required
  • Launch a bestinclass VIP program and manage VIP host performance against targets and KPIs
  • Lead and grow the marketing team
  • Dealing with the Western Cape Gambling Board on all approval processes

Qualifications:

The essentials:

  • Bachelors' Degree in a relatable field
  • 5 years' experience in a Senior Marketing role, preferably in iGaming
  • Knowledge and experience in Digital marketing
  • Sound management, communication and negotiation skills
  • Ability to prepare, understand and analyze business strategies, financial statements and business plans
  • High level of numeracy and data skills
  • Able to work independently and selfdirect
  • Passion for Sports
  • Knowledge and experience in applicable Gaming, POPI, FIC legislation
  • Experience in affiliate marketing and partner programs
  • Prior experience in ecommerce
Additional Information


We offer competitive packages, a great work environment and a promise that you won't be bored if you are prepared for a challenge and want to build something great.

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