Head of Marketing

2 weeks ago

Cape Town, Western Cape, South Africa Kenvue Full time

Head of Marketing W

Description

Johnson & Johnson New Planned Consumer Health Company, based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S Baby, BAND-AID, NEUTROGENA, TYLENOL, MOTRIN, and LISTERINE. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.

Overview:

The Marketing Director has 3 primary areas of responsibility:

A representative of the Senior Leadership Team and contributor to the:

  • Setting of overall business strategy and direction for the marketing function in alignment with the Hub Marketing Team.
  • Ensuring the attainment of financial obligations in the short and long term.
  • Ensuring the smooth running of the daytoday business.
  • Ensuring integration and alignment between the various business disciplines namely marketing, sales, financial services, business development, Regulatory Affairs, R&D etc.

The management (co-ordination, leadership, motivation and development) of the marketing team to ensure its smooth running and its achievement of the long and short-term objectives of the marketing functions across South and Sub-Saharan Africa (including Nigeria):

  • Clear resourcing, structures and processes for the marketing function.
  • Training and development programs to continually develop the marketing capabilities and competencies specifically on digital.
  • Implement and train on compliance culture, particularly relating to consumer, shopper and professional marketing.
  • Recruitment and retention of the marketing team aligned with the strategic direction of the business.

To provide the region with marketing guidelines and strategic frameworks with which to grow the stronghold brands aligned to the regional strategy:

  • Clear ownership and development of the brand portfolio and geographic prioritisation in line with the overall business strategy.
  • Identify and align on the NPD pipeline, resources and timings across the business and in line with the regional/ global strategies.

Outputs, Competency and Skills Requirement:

-
Drive the business at a strategic level ensuring the long term and ongoing success of the business in line with the overall vision and strategic imperatives:

  • To provide input to the leadership team with regards to driving the business at a strategic level.
  • To ensure that the business vision and strategic imperatives are understood by the marketing team and the key service departments.
  • To oversee and provide strategic direction to the marketing team, ensuring that the marketing plans of the various categories are in line with the strategic direction of the business vision.
  • To ensure the implementation of breakthrough strategies that will sustained and / or growth the business over the strategic period.
  • To take cognisance of the greater regional strategy, ensuring that marketing opportunities are optimised across the marketing function.
  • To ensure that the business is provided with clear marketing guidelines and brand frameworks with which to launch, grow and develop the identified brands.
  • To liaise with regional teams on the following levels maximising knowledge sharing, driving strategies for the local business, leveraging regional networks, relationships or strategies when required.
-
Playing a leadership and directional role in the financial and marketing planning process and contributing to the short and long-term profitability of the business:

  • Ensuring that the marketing team adequately trends the marketplace, future unit and value sales of our brands and that these form the basis for business growth and development.
  • To ensure the marketing business plan and its role in the development of the strategic P&Ls is justified.
  • To manage the business financials (P&Ls), and have influence over the expense lines outside of the control of marketing.
  • To guide the longterm profitability of the business unit.
  • To deliver the marketing inputs and strategies for the annual plan submission to regional management.
-
To ensure that annual marketing plans are compiled, and implemented in line with the business objectives:

  • To ensure that all strategic and brand marketing plans are formulated timeously by the relevant team, with clear business and marketing objectives/ goals.
  • To ensure that the above are presented to management team and buyin is gained.
  • To ensure the successful implementation of the plans by the marketing team, and the relevant evaluation of marketing activities in line with goals.
-
Maintenance and management of the business P&Ls, ensuring business sales and profit targets are met in the short and long term:

  • To deliver to the business monthly and full year P&Ls estimates at both a busin

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