Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Glasshouse Recruiting Full time
Full Time _Gauteng_, _Johannesburg_ February 14, March 14, 2024 Pharmaceutical - Sales & Marketing

Job Overview:

Requirements:

  • Bachelor's degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
  • More than 3 years' experience in brand management, preferably in the pharmaceutical industry
  • Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
  • Excellent analytical, communication, and leadership skills
  • Ability to work collaboratively in a crossfunctional team environment
  • Proficient in using marketing analytics tools and software

Behavioural Qualities:

  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members
  • Ability to adapt in a fastpaced, changing growth environment and to work independently
  • Support team
  • Good leadership skills
  • Collaboration skills

The main purpose of this position:
A Marketing Manager of (Scheduled, OTC and unscheduled) plays a crucial role in the successful introduction and management of new pharmaceutical products

This position typically involves a combination of strategic planning, market analysis, and team leadership

Duties & Responsibilities:

Strategic Planning and Market Analysis:

  • Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled)
  • Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical product
  • Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology
  • Analyse competitors and their strategies to ensure competitive positioning of the company's products

Product Development and Management:

  • Work closely with medical and research and development teams to understand the unique features and benefits of the client
  • Oversee the development of product positioning and messaging that differentiates new products in the market
  • Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process

Brand Management and Marketing:

  • Lead and mentor a team of brand managers who are responsible for individual product lines
  • Coordinate with brand managers to develop and implement effective marketing strategies for each product
  • Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy
  • Manage budgets and allocate resources across different products and marketing initiatives

Sales Support and Collaboration:

  • Collaborate with sales/Rx teams to provide support and training on new products
  • Develop sales strategies and targets in conjunction with leadership
  • Analyse sales data and market feedback to adjust marketing strategies as needed

Stakeholder Engagement:

  • Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption
  • Participate in medical conferences, workshops, and other events to promote new chemical entities
  • Build and maintain relationships with industry partners, opinion leaders, and external agencies

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