Brand & Communication Specialist

3 weeks ago


Cape Town, Western Cape, South Africa Engen Full time

Who You Are:

  • You are dynamic thinker with a high aptitude for learning
  • You have built credibility within your organization and amongst your peers
  • You are an expert at implementation advertising & promotions projects
  • You have excellent communication and negotiation skills
  • You have a reputation for being insightful and operating with integrity
  • You are flexible to travel

What You Have Done Before:

  • NQF Level 7 (Degree in Marketing/ Communications)
  • 5 years in Retail Branding and Communications
  • Experience in communication and design

Exciting Challenges You Might Face:

  • Immerse yourself in various aspects of the organisation
  • Influencing the strategic direction of Engen convenience business
  • Operate effectively within a team environment in an everchanging, dynamic and agile business

What You Will Be Doing:

RETAIL COMMUNICATION STRATEGY & CONTENT MANAGEMENT

  • Develop, manage and implement Retail digital and communications content strategy/processes to effectively communicate retail initiatives to all stakeholders
  • Maintain IT communication and information platforms (izone and Dealer Zone) to deliver valueadd information to Dealer network & company staff

COMMUNICATION CAMPAIGN MANAGEMENT

  • Manage and implement Retail communication campaigns to enhance advertising and marketing initiatives
  • Ensure alignment with other stakeholder groups by providing business insights, analytics and trends
  • Build sustainable relationships with all key stakeholders to enhance brandadvertising interventions, Public Relations and Media Liaison and align with group communication governance and protocols

COMMUNICATION DATA MANAGEMENT & EFFECTIVENESS

  • Manage all marketing and advertising consumer data harvesting, mining & data analytics and reporting
  • Manage and coordinate consumer data storage within legislative requirements
  • Track effectiveness of internal & external communications by implementing and managing Customer NPS for internal commutations and PR communications ROI analytics for external communications

BRAND COMMUNICATION STANDARDS & PLANS

  • Develop, maintain and manage Retail Brand communication standards at forecourt and drive a communications framework project to clarify communication and messaging and monitor progress through development of an annual communications plan and manage budget expenditure against plan
  • Manage and implement all management presentation content relating to management communication and marketing roadshows

COMPETITOR BRAND COMMUNICATION ANALYSIS

  • Analyse and assess competitor brand communication activities to ensure Engen remains current and relevant in its communications initiative's delivery

STAKEHOLDER ENGAGEMENT

  • Align communication planning and execution with Engen Corporate Strategy and Communication and other operating divisions with regular and timely input into the overarching Engen Integrated Communication Calendar
  • Align with stakeholders to maximise overall investment and enhance the synergised exposure of the Engen brand

PR & COMMUNICATION AGENCY MANAGEMENT

  • Manage PR, Content and Communication Agencies in the development and leverage of marketing and advertising communication content

Location:

  • Johannesburg

Salary Band:

  • EL

Job Advert Closing Date:
All job adverts close five days after date posted

Engen's approved Employment Equity plans and targets will be considered as part of the recruitment process.

Important Information:

  • The appointment will be made in line with Engen's Employment Equity Strategy.
  • Engen reserves the right not to make an appointment.


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