PPC Specialist

1 week ago


Johannesburg, Gauteng, South Africa SIM2Serve Full time
Duties

  • Develop and create online 'buyer personas'.
  • Develop and execute PPCS campaigns to drive awareness and sales.
  • Develop and execute retargeting campaigns for website visitors that don't convert.
  • Suggest and develop new campaigns across multiple channels.
  • Do keyword research, audience targeting, create engaging and concise copy for adverts.
  • Provide insights for SEO enhancements for landing pages.
  • Oversee paid advertising budgets and campaign optimisation.
  • Work with other teams to achieve stated objectives.
  • Track KPIS to evaluate performance and pinpoint issues.
  • Provide feedback to management regarding ongoing campaigns.
  • Stay abreast with PPC and SEO trends.
  • A bachelor's degree, diploma or equivalent in Marketing
years' experience in PPC Advertising Management (ideally in an agency environment)

  • Valid Google Certification for Search, Display Video, and mobile ads.
  • Valid Google certification on Google Analytics.
  • Copywriting experience
  • Good understanding of SEO

Must have 3+ years' experience using:

  • Google Tag Manager
  • Google Keyword planner
  • Google AdWords
  • Google Shopping/ Merchant Centre
  • Moz / Ahrefs / SEMrush Tools
  • Google Analytics
  • Pixel Implementation
  • Microsoft Excel
  • WordPress
  • Social media platforms.
Other skills

  • Analytical skills
Communication and presentation skills

  • Problemsolving and troubleshooting.
  • Budget management
  • Attention to detail.
  • Time management
  • Strong work ethic

Application Question(s):

  • Have you had experience in PPC Advertising Management (ideally in an agency environment)?

Education:

  • Diploma (required)

Experience:

  • Google AdWords
: 3 years (required)
Google Tag Manager: 3 years (required)
Google Ad Manager: 3 years (required)

  • WordPress
: 3 years (preferred)

Ability to Commute:

  • Johannesburg, Gauteng (required)

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