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Analytics and Insights Manager
2 weeks ago
RCL FOODS we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition, to
Grow What Matters
Duties & Responsibilities:
Key Responsibilities
- Analyse data sources, including external customer and category sellout, customer loyalty, omnichannel as well as internal sellin data, to identify opportunities for improvements and growth in shopper marketing and category management.
- Formulate compelling commercial propositions to enhance the weight of purchase, frequency of purchase, and basket penetration.
- Collaborate with Customer, Customer Marketing, and Marketing teams to identify opportunities for achieving category and brand growth in a commercially sustainable manner across various retailers,
- Provide dataled, factbased propositions to inform and guide category growth roadmaps.
- Develop and implement datadriven strategies to optimise marketing and shopper marketing campaigns.
- Formulate shopper insights from omnichannel and loyalty data, leading into trend identification and audience segmentation.
- Create reports and dashboards where necessary to track key performance indicators (KPIs) and provide insights to decisionmakers.
- Monitor overall shopper marketing performance to provide actionable insights.
Minimum Requirements:
Minimum Requirements
- Business/Information Systems/Mathematics/ Statistical related qualification.
- Solid background in Category, Shopper Marketing or Customer Marketing or retail analytics.
- 7+ years relevant experience
- Track record of working with customer related data sets directly from customer portals
- Proficiency with data mining, mathematics, and statistical analysis
- Advanced experience in pattern recognition and predictive modeling
- Experience with Excel, PowerPoint, Tableau, SQL, Power BI, and programming languages (ex: Java/Python, SAS) with strong visualisation skills.
- Demonstrated success in a commercialfocused environment.
- Proven ability to develop good working relationships, with strong communication skills
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