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Digital Lead

3 months ago

Sandton, South Africa GroupM SA Full time

Objectives of the Role:

Residing in our Strategy & Planning team, the Digital Lead helps evolve briefs into recommendations for (in no particular order) budgeting, audience selection, channel/platform ecosystem selection, creative design recommendation, cross channel media planning and measurement framework, with a specific focus on digital platforms, channels and methodologies.

Key Areas of Responsibility and Accountability:

• Understand client objectives, category/competitive trends for various product categories

• Ability to manage large teams on Performance (Biddable and Performance Display) for from
strategizing to delivery and client engagement at Annual to regular reviews.

• Understand client objectives, category/competitive trends for various product categories

• Develop and strike partnership deals with key publishers and large affiliates

• Ability to steer client review meetings on regular basis

• Excellent written and oral communication skills combined with outstanding presentation skills

• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends,
technologies (DMP, DSP, SSP etc.) – Preferred

• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred

• Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred

• Strong interpersonal and communication skills

• Problem-solving skills

• Abreast with the latest technology that will affect digital advertising

• Worked closely with publisher partners to elevate industry standards in-line with client needs.

• Exposure to affiliate and programmatic technologies

• People managing skills

Strategic Skills

• Support the Client Lead by providing expertise on specialist area

• Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client

• Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.

• Be the custodian of your client's advertising presence on digital platforms & the go-to-person on all matters social.

Client Account Management

• Develop strong relationships with clients, be their go to person for anything digital.

• Work with wider teams and outsourced partners to ensure delivery that serves the client's needs.

• Anticipate the client's needs and set up internal process to meet / exceed them

• Lead on relevant part of client meetings, QBRs, etc.

• Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.

Operating and Technical Requirements

• Expertise in performance media platforms, including Google marketing stack, Ad serving technologies and biddable media platforms.

• Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance

• Analyse data and deliver insights that adds value for future campaigns

• Lead briefing process and discussions with media partners.

• Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.

• Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.

• Control and improve the quality of the teams' work output.

People Management


• Manage Planner / Media Exec to ensure campaign planning and execution (including ad operations and biddable operations) are on target and meeting client expectations.

• Work with client and global team to implement all technologies that are required (ex: tracking, audience measuring, DSP).

• Work collaboratively with the MediaCom and GroupM colleagues across the market to develop the capability, skills and knowledge of our digital talent

• Be willing to train, mentor and provide direction to team members.

• Set clear KPIs' that focus on individual's key behaviours and areas for improvement.

• Flags up any serious performance issues immediately and seek help to manage them accordingly.

Key Performance Indicators

• Product: outstanding plan execution & operational excellence. KPI Digital Specific KPIs

• Client: satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score

• People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team

• Commercial: client profitability. KPI Client profitability target

• Personal development: positive My360 feedback from manager, peers and clients.

Education, skills and behaviours


• 5+ years experience in digital performance media planning or execution

• 3+ years of senior experience on a similar role

• Numerate and analytical

• PC literate (Excel, PowerPoint, Word).

• Strong target orientation e.g. very results driven, ability to work effectively to targets.
• Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning. The Digital Lead is the primary point of contact of clients for agency deliverables pertaining to digital campaigns.

• Works collaboratively with Communications Planners in developing digital strategies ensuring

• up to date consumer behavior insights are applied.

• Leads and expertly manages digital planning and buying, and evaluation of ads for various digital platforms and executions

• Consolidates data and analyses done by the digital planners and Communications Planning Teams to establish learning and drive improvement of existing practices

• Identifies and evaluates results of test and learn initiatives to discover new knowledge and support for innovative agency recommendations

• Works with relevant internal and external EssenceMediacom's teams and digital partners for brands' requirements and deliverables ( i.e.- MBA, GroupM Units, and Digital vendors)

• Guides junior members of the digital team in plan management, campaign evaluation as well as developing recommendations for digital campaigns

• Works with digital vendors to stay abreast on innovations and to look out for fresh and strategic test opportunities

What you'll bring:

• Comfortable working with data

• Strong analytical and number skills and ability to turn data into actionable insights

• Google and Facebook certifications

• Highly proficient in planning and implementing campaigns in Facebook and Google platforms, with substantial experience in drawing learning from Analytics dashboards of said platforms

• Experience in Programmatic

• Substantial knowledge of Ad Serving Technologies

• Good MS Excel and Powerpoint skills

• Detail orientated

• Proactiveness

• Self-starter attitude

• Good communication and presentation skills

• Confidence and a can-do/positive attitude

• High level of accountability and integrity