Offline Marketing Specialist

2 weeks ago

Cape Town, Western Cape, South Africa Burnt Studios Full time

Job description:


The Offline Marketing Specialist plays a vital role in driving foot traffic to our stores and enhancing the brand's offline presence.

This role is responsible for designing and executing creative marketing strategies, including visual merchandising, in-store events, and other offline marketing initiatives to attract customers and promote brand awareness.


Design and Visual Merchandising:

  • Develop visually compelling displays and layouts for store windows, interior merchandising, and instore promotional materials to showcase products and reinforce the brand's image.
  • Collaborate with the Retail Sales Manager and Store Managers to ensure consistency in visual branding and messaging across all stores.

In-Store Events and Promotions:

  • Plan, coordinate, and execute instore events, product launches, and promotional campaigns to engage customers and drive foot traffic to the stores.
  • Work closely with store teams to implement event logistics, signage, and promotional materials, ensuring a seamless customer experience.

Offline Marketing Campaigns:

  • Develop and implement offline marketing campaigns and initiatives to reach target audiences through print media, direct mail, outdoor advertising, and other offline channels.
  • Collaborate with the Marketing department to to plan marketing campaigns and events effectively and within budget.
  • Collaborate with external vendors, agencies, and partners to execute marketing campaigns effectively and within budget.

Community Engagement and Partnerships:

  • Identify opportunities for community engagement and partnership collaborations to enhance brand visibility and foster positive relationships with local communities.
  • Represent the brand at local events, sponsorships, and community initiatives to build brand loyalty and goodwill.

Market Research and Analysis:

  • Conduct market research and competitor analysis to identify emerging trends, consumer preferences, and opportunities for offline marketing strategies.
  • Analyze campaign performance metrics, customer feedback, and sales data to evaluate the effectiveness of offline marketing initiatives and optimize future campaigns.

Job Specification:

Skills:

Graphic design, visual merchandising, event planning, project management, creativity.

Experience and Qualification:

Proven experience in graphic design, visual merchandising, or event planning, preferably in a retail or marketing environment. Proficiency in design software (e.g., Adobe Creative Suite)

Knowledge:

Understanding of offline marketing channels, market research methodologies, and branding principles.

Personal attributions:

Attention to detail, creativity, adaptability, excellent communication skills, ability to work collaboratively in a team environment.

Other:

Flexibility to work occasional evenings or weekends for events or store openings. Valid driver's license and access to transportation for attending off-site events.

Company Culture/Organisational Fit:

Quality

Innovation

Diverse team members

Integrity

Participate and contribute to a culture of Continuous Improvement

ADDITIONAL INFORMATION:

The position is full time

Mon-Fri (8:30 - 17:00)

Competitive industry related salary

Application Question(s):

  • What is your salary expectation?
  • What is your notice period?

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