Promotions & Merchandising Supervisor

2 weeks ago

Durban, KwaZulu-Natal, South Africa RCL FOODS Careers Full time

RCL FOODS is recruiting for a driven, highly energized, people and sales-orientated
Promotions & Merchandising Supervisor to join our dynamic, fast-paced, Sales team within the Baking business unit.

The role will be based in
Durban and report to the Promoter Supervisor.

Duties & Responsibilities:

Merchandising Management - General

  • Overall management of instore maintenance by merchandisers
  • Price Labels/Driving Share of Shelf/Stock on Shelf/Stock Rotation etc.
  • Motivate, Coach, and Develop the merchandising field force so as to ensure that the merchandising team understands the relevant principals and Merchandising & Marketing Standards.
  • Develop, implement, and manage the merchandiser territory cover plans & ensure effective deployment of merchandising field force on a daily basis.
  • Manage the merchandising field force effectiveness in trade (Rate of Sale, Returns, Crate Management).
  • Also, initiate own valueadded initiatives within the regions, and make such recommendations to the company's management.
  • Conduct regular analysis and feedback of merchandisers to the Marketing manager and make suggestions as and where applicable to increase the effectiveness of Merchandisers.
  • Negotiate space for Sunshine products per store and optimum shelf space and placement.

Promotions Planning and Implementation

  • Working with Marketing Asst. drive the development of quarterly store planograms.
  • Ensure effective implementation of planograms.
  • Evaluate the effectiveness of promotional activities.

Promotions Management - General

  • Overall management of instore maintenance by promoters
  • PMGs/Promotional Displays/Gondola Ends/Pricing Strategies/Price Labels/Driving Share of Shelf etc.
  • Motivate, Coach, and Develop the promoter field force so as to ensure that they understand the relevant principals and Promoting & Marketing Standards.
  • Based on direction from the Marketing manager develop, implement, and manage the promoter territory cover plans & ensure effective deployment of promotions field force on a daily basis to support promotions being implemented.
  • Manage the promoting field force effectiveness in trade.
  • Specific promotional period P.O.S / promotions execution and displays.
  • Timeous delivery of P.O.S and promotional items to the trade.
  • Timeous collection of promotion period P.O.S.
  • Manage & maintain effective P.O.S. / promotional records within given territories.
  • Also, initiate own valueadded initiatives within the regions, and make such recommendations to the company's management.
  • Conduct regular analysis and feedback of promotional activities to the Marketing manager and make suggestions as and where applicable to increase the effectiveness of promotional activities undertaken.
  • Monitor postpromotion sales and make suggestions or recommendations to maintain sales achieved during promotional activities.

Effective Personnel Administration and Management

  • Ensure roster is in place for Merchandising/Promotions staff.
  • Ensure all stores are covered at all times implementing a backup plan for any absenteeism.
  • Monitor the performance of the merchandising/promotions workforce.
  • Give regular feedback to management on personnel performance.
  • Ensure the merchandiser/promoter incentive scheme is effectively implemented and monitored.
  • Ensure timeous submission of figures relating to incentive scheme and calculation of wages.
  • Where and when necessary, institute relevant performance management processes.
  • Ongoing development and training of merchandising/promotional workforce.

Customer Liaison

  • Manage storelevel relationships; provide feedback to sales and marketing manager regarding storespecific issues.
  • Where applicable (e.g. Makro, Game), develop relationships with storelevel buyers.
  • Manage customer complaints on Sunshine products; ensure all complaints are relayed to Head Office using the official customer complaints process.
  • Management of communication of any stock issues; stock difficulties, stockouts, deliveries, etc.

Sales Management - General

  • Oversee sales orders on a daily basis and conduct sensecheck to verify accuracy. Where necessary, in conjunction with the store amend the order.
  • Overall management of returns by merchandising/promotions staff. Identify areas of weakness and implement corrective actions.
  • Manage sales targets through monitoring.
  • Monitor and communicate pricing in stores, investigating identified discrepancies. Confirmation of pricing and list price in accordance with the cycle deal sheet.
  • Ensure effective communication of any pack changes and new product innovations to the workforce and customers.
  • Monitor returns per store and reasons for returns. Develop and implement corrective actions.
  • Monitor crate management per store and reasons for discrepancies. Develop and implement corrective actions

Minimum Requirements:

Education
Matric and relevant tertiary qualification.

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