Email Marketing Specialist

2 weeks ago

Cape Town, Western Cape, South Africa RetailNext Full time
RetailNext provides e-commerce style analytics to physical retailers enabling them to best understand shoppers behavior within their stores.

Using our cloud-platform and proprietary IoT sensors, we collect billions of data points everyday from shoppers in over 100+ countries around the world.

Ultimately, the data we provide to retailers helps them to make the decisions that will improve your shopping experience.

  • Founded: 2007
  • Employees: 270+ in 15+ countries

Responsibilities:

  • Develop new lead magnets (videos, infographics, slides, microsites, etc.) independent of content produced for other marketing channels.
  • Craft wellwritten, engaging copy that supports lead generation.
  • Analyze campaign performance to determine areas of strength and weakness, and suggest improvements that could inform subsequent outputs.
  • Collaborate with graphic designers to improve the appearance layout of outputs.
  • Work crossfunctionally with internal stakeholders for events, partner collaborations, launches, etc.
  • Maintain broad knowledge of company capabilities versus the strengths/weaknesses of competitive products.
  • Assist with sales communications where needed.

Required Skills:

  • BSc degree in Marketing or relevant field.
  • Handson experience with HTML and CMS.
  • Proficiency in marketing automation technology such as Pardot or Marketo.
  • Knowledge of SEO/SEM and Google Analytics.
  • Familiarity with analytical and database tools.
  • Familiarity with SFDC.
  • Drive, ingenuity, and gumption.
  • Ability to recognize future roadblocks, challenges, and solutions
  • Assist with general content development where needed.
  • An ability to work under tight deadlines.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce wellcrafted content.
  • Ability to create highimpact, unique marketing campaigns.
  • Excellent project management and time management skills specific to marketing.

What do you get?

  • Competitive Salary and Equity Ownership
  • Paid Paternity/Maternity Leave
  • Best Self Program contribution towards your personal or professional development
  • Once a month the entire company closes so we can enjoy a "Recharge Day"
  • Focus on your career: The ability to own your career, grow, and we will invest in your career every year

What's it like to work here?

  • Working Environment: We are a "Remote-First" Hybrid company, meaning we are set up to operate effectively for fullyremote employees but have some distributed offices to allow our employees to gather. Also we have opportunities to travel and meet other team members from other countries.
  • We also allow our employees to work up to 90 days in any location of their choice each year
  • We all share the following values:
  • Autonomy: we give you the full flexibility and freedom to do what you do best. Flexible working schedule. We're outcome-oriented.
  • Improvement Mindset: we are all constantly working to improve and give anyone an opportunity to contribute to that.
  • Ownership and collaboration: we allow for and expect ownership, as well as work together to achieve our goals.
  • 100% customer focus: we are always lazer focused on what is best for our customers
  • People like it here

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