Marketing Specialist

2 weeks ago

Cape Town, Western Cape, South Africa Sanlam Full time

Who are we?

Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.

What will you do?

Marketing Campaigns

Planning, Implement, manage, and report on 'tactical delight and surprise' campaigns across partners and businesses which are results driven and talkable, and ensure it aligns to our brand values, tone and style. Research and develops new marketing campaign strategies. Identify appropriate digital marketing channels and seamless client journeys on how each campaign can be delivered to members. Enforces brand marketing guidelines throughout each campaign to create a cohesive feel to each campaign across the different CI guidelines from different companies. Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance in Sanlam Reality and broader Sanlam and strategic partners. Work with different agencies across the Group for the execution and creative delivery on different campaigns. Training other staff members on digital platforms and concepts.

Marketing Events

Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance in Sanlam Reality and broader Sanlam and strategic partners. Organizing facilities and details which include catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc. Reporting and measurement of event success. Ensuring CI adherence is all events.

Qualification

Digital Marketing Degree or 3-year National Diploma in Digital Projects.

Experience

5 years' proven experience as Marketing Specialist in the Financial Services or Retail Industry. 3 years' experience in executing innovative digital marketing campaigns. Exposure to managing successful social media campaigns. 3 years' experience in interacting with a communications agency.

Knowledge and Skills

Good understanding of the total digital marketing landscape (email, SEO, Social, remarketing, video, etc). Solid understanding of social marketing. Solid understanding of web metrics and digital analytics. Digital marketing guru

Personal Attributes

Business insight - Contributing through othersCommunicates effectively - Contributing through othersManages complexity - Contributing through othersPlans and aligns - Contributing through others

Build a successful career with us

We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Communicates effectively Presentation skills Project management skills Decision quality Cultivates innovation Plans and aligns Concern for accuracy Customer focus Collaborates Team success Drives results Being resilient Stress tolerance

Turnaround time

The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.

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