Public Relations Account Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Toni Elephant Media Full time

Toni Elephant Media is a content and communications strategy agency working with a diverse range of clients across various industries.

We deliver impactful public relations campaigns to enable our clients to connect with their audiences and achieve their strategic business objectives.

We have a strong team of writers and media enthusiasts and are looking for an experienced and passionate PR account manager to join our team.

This role requires a high level of professionalism, strong communication skills and the ability to work effectively in a fast-paced and deadline-driven environment

Key responsibilities:

Strategy development for each client and ensure the team remains on strategy throughout the contract.
Content development
Ensure that campaigns are on time, within budget and achieve their strategic brand objectives
Plan, coordinate and implement marketing plans and oversee marketing teams who are to implement the strategies
Develop new accounts and develop new opportunities within existing customers
Lead and drive the team to provide excellent client services by managing the delivery of the account strategy as well as demonstrate excellent financial management skills ensuring profitability for your accounts
Nurture client relationships to retain clients and grow key accounts by establishing new opportunities for growth with client
Deliver to or exceed our client's business target whilst delivering or exceeding income targets
Identify and pursue opportunities for new business activities, project management of pitch, ensure details of deliverables are kept updated on a quarterly basis Manage teams handling the different accounts and ensure timely delivery on deadlines
Ensure appropriate use of company templates for all implementation by teams
Explore and secure approval for organic growth and cross selling opportunities with current clients
Adhere to company guidelines, such as timely completion of performance conversations and time sheets, accurate revenue forecasts and achieving targets set for each client
Explore and recommend new cost effective/innovative methods to deliver campaigns and work to clients
Manage day-to-day activities relating to the client accounts
Ensure the delivery of exceptional work to clients
Lead and drive integrated communications strategies.
Manage briefs with teams to ensure timely delivery
Routinely review client account with management to assess business potential and profitability of account relationships
Deliver highest standards of client satisfaction, measuring this through feedback, surveys, and campaign evaluation and continuous adapting and adjusting approaches to benefit client needs
Provide monthly forecasts and income reports to your team
Monitor all billings procedures carried out by account team and alert management of any red flags on the accounts
Raise the profile of the business through ensuring that we continue to build a good industry reputation
Work in partnership with all teams to provide excellent services all time
Quality control
Lead and drive overall crisis and reputation management strategic thinking.
Work with all team members to improve efficiencies and delivery on all accounts
Manage the performance of your team to continuously achieve the targets set for clients
Allocate resources within your team to maximize skill set and client coverage
Coach and mentor individuals to develop the skills and talent
Create clear goals for your team and yourself in line with the strategic business objectives and individual needs
Adhere to and ensure adherence to company performance and behaviour expectations, e.g. timekeeping, timeous completion of timesheets, Company Policies and Procedures, etc. Minimum Requirements

Skills required:

  • 5 years' experience in account management role
Exposure or experience as a public relations account manager
Must have a degree in related fields, public relations, marketing or communications - related general management qualification will be an advantage
The ability to write in good professional English
Ability to write strategically
A sound knowledge of the relevant structures and processes in an agency
Excellent computer skills
Confident communication skills

Computer literacy:
All Microsoft products, example: MS PowerPoint, MS Word; MS Excel; MS Outlook
Must have a strong understand of PR and communications and take initiative to understand each individual client's work, services, products and strategic objectives
Good interpersonal skills and be able to interact professionally with clients
Strong command of the English language
Great Microsoft PowerPoint, Excel, and Word skills
Ability to anticipate client's neds and analyse trends for opportunities and future positioning

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