Ecommerce Content Copywriter

2 weeks ago


Cape Town, Western Cape, South Africa Cape Union Mart Full time

Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision.

The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.

Key Duties

  • Create 'best in class' product copy across multiple product categories, considering customer experience as well as SEO
  • Maintain relevant attribute information on all products to facilitate product comparison, search & filtering
  • Prioritise & complete work in a fastpaced, dynamic environment, to meet internal and external deadlines
  • Align with merchandise teams & perform factchecking to ensure accuracy and completeness of information
  • Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
  • Perform regular QA & website audits to ensure website content is of the highest standard
  • Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
  • Carry out regular competitor analysis & research in order to align with industry best practice
  • Respond to issues or queries from customers and internal or external teams as needed
  • Gain a thorough understanding of our business, competitors and customers
  • Articulate and share insights, learnings and best practice with all relevant stakeholders
  • Bring forward recommendations & processes to enhance speed & scale of content development and rollout
  • Brainstorming & collaborate with the team for new ideas and strategies

Knowledge, Experience & Qualifications

  • Experience in a similar position
  • Matric and related tertiary education in digital/ eCommerce
  • Understanding of SEO and eCommerce copywriting best practices
  • Experience with eCommerce platforms & Google Analytics
  • Proficiency in Microsoft Office Suite (specifically MS Excel)
  • Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

  • Goal oriented and selfmotivated must be able to work independently with mínimal supervision
  • Flexible and adaptable must enjoy working in a fastpaced and at times challenging environment
  • Ability to work crossfunctionally and with a wide range of individuals with different skill sets
  • Strong organizational, interpersonal, and communication skills (written and verbal)
  • Strong sense of ownership & responsibility track record of performance meeting targets & objectives
- 'Can do' positive attitude - eager to grow, learn and develop your skills

  • Decisive, structured and organised, with a keen eye for detail
  • Fast learner with a strong aptitude for systems
  • Passionate about online, digital, eCommerce, websites and UX


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