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Ecommerce Content Copywriter
2 weeks ago
Our eCommerce department is looking for a dedicated and passionate eCommerce Copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision.
The incumbent will be responsible for supporting the eCommerce team to drive increased conversions and sales on a day-to-day basis.
Key Duties- Create 'best in class' product copy across multiple product categories, considering customer experience as well as SEO
- Maintain relevant attribute information on all products to facilitate product comparison, search & filtering
- Prioritise & complete work in a fastpaced, dynamic environment, to meet internal and external deadlines
- Align with merchandise teams & perform factchecking to ensure accuracy and completeness of information
- Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
- Perform regular QA & website audits to ensure website content is of the highest standard
- Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
- Carry out regular competitor analysis & research in order to align with industry best practice
- Respond to issues or queries from customers and internal or external teams as needed
- Gain a thorough understanding of our business, competitors and customers
- Articulate and share insights, learnings and best practice with all relevant stakeholders
- Bring forward recommendations & processes to enhance speed & scale of content development and rollout
- Brainstorming & collaborate with the team for new ideas and strategies
Knowledge, Experience & Qualifications
- Experience in a similar position
- Matric and related tertiary education in digital/ eCommerce
- Understanding of SEO and eCommerce copywriting best practices
- Experience with eCommerce platforms & Google Analytics
- Proficiency in Microsoft Office Suite (specifically MS Excel)
- Domain knowledge in eCommerce, retail, online advertising and/or analytics
Competencies
- Goal oriented and selfmotivated must be able to work independently with mínimal supervision
- Flexible and adaptable must enjoy working in a fastpaced and at times challenging environment
- Ability to work crossfunctionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility track record of performance meeting targets & objectives
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about online, digital, eCommerce, websites and UX
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