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Data Tracking

3 months ago

Cape Town, Western Cape, South Africa PBT Group Full time
PBT Group has an opportunity for a Tracking and Data Analytics Consultant.

Duties:

  • Guide and maintain the existing digital analytics measurement framework on digital properties (primarily mobile apps and some web components).
  • Work with stakeholders to define and implement new tracking requests for website and/ or mobile apps based on existing mobile measurement framework, as well as digital campaigns.
  • Support development teams with implementation of analytics requirements.
  • Support architecture and management teams regarding future analytics strategy.
  • Test and provide quality assurance feedback to the various development teams.
  • Provide reports and dashboards with insights into digital behaviour.
  • Lead efforts to research and evaluate new tools/capabilities in the analytics industry.
  • Deployment of any third party tagging and integration data from DoubleClick, Facebook, AdWords or any custom data imports into Google Analytics and Firebase.
  • Perform adhoc analysis if necessary and respond to business questions that drive decisionmaking.
  • Serve as a liaison to vendor partners to ensure success with a variety of projects.

Skills and Experience Required:

  • Experience and certification in Google Analytics are critical.
  • Solid experience working with analytics, data, and BI
  • Experience in market research
  • Good communicative and presentation skills
  • Proficient in BI dashboards and tools

Qualifications/ Certification:

  • A degree in Computer Science / Information Systems / Business Administration / Commerce or equivalent