Leads Generation Specialist

2 weeks ago


Pretoria, Gauteng, South Africa AVBOB Full time

Join our dynamic team as a Specialist: Leads Generation and play a central role in developing and maintaining a leads generation system for the AVBOB Group under the guidance of the Manager: Advertising and Brand.

You will be essential in optimising lead generation for both our internal and external call centres, executing top-notch analysis and implementation of our advertising strategies.

We value resilience, organisation, and a collaborative environment.

You will be working for a company that is over 100 years old with strong values which are customer centric.


RESPONSIBILITIES INCLUDE:

  • Develop and implement the AVBOB Group's Leads Generation advertising strategy.
  • Coordinate activities for the formulation and execution of lead generation strategies in alignment with the Group's overall business objectives.
  • Oversee the Leads Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
  • Conduct research to identify and test new lead generation channels and platforms.
  • Develop and refine messaging across various platforms to improve lead quality.
  • Advise and collaborate with call centre Managers on effective dialler strategies for leads.
  • Regularly assess lead generation reports to optimize advertising strategies.
  • Administer data in compliance with the PoPI Act and DMASA requirements.
  • Bachelor's degree or relevant industry qualification is advantageous
  • Experience in leads generation in advertising or call centre environments.
  • At least 4 years' experience in data and leads generation analysis.
  • Advanced Excel skills.


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