Digital Copywriter

2 weeks ago


Johannesburg, Gauteng, South Africa Initiate international Full time

We have an exciting career opportunity for a
Digital Copywriter to join a leading premier hotel chain and casino destination at their offices in
Johannesburg.

You will be responsible for creating, presenting and producing outstanding, meaningful, quality and relevant written content from conceptualisation to publication/deployment.

Does this
job sound like the perfect challenge for you? Keep reading

Your key
job responsibilities as the
Digital Copywriter in
Johannesburg will include:

  • Collaborate with graphic designers to receive and prioritise briefs and promotional requests from Account Managers, properties and business; and deliver each element of the campaign to brief
  • Maintain up to date knowledge of current and future content within and external to the organization
  • Understand market segment and customers characteristics and online preferences
  • Develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility in line with business requirements
  • Conceptualise and plan for content storylines on various communication channels
  • Construct the conceptual plan, concept, storyline and layout for solutions, ensuring content remains fresh and exciting
  • Liaise with properties through Account Managers with regard to concepts, ideas, deadlines, and promotional requirements
  • Brainstorm, design and deliver content in written form
  • Brief, manage, craft and monitor all elements of every project from presentation through to completion
  • Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential
  • Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form
  • Participate in concept development and design ideation of visual designs, web layouts, branding campaigns, and projects
  • Conceptualise 360 ideas: Activations, Promotions, Experiential, TV, Radio, Print, and CRM
  • Concisely brief TV, Radio, Activation production where required
  • Work with design team to ensure that the copy and design work together seamlessly

Requirements for this
Digital Copywriter job in Johannesburg:


  • Bachelor's Degree preferably in marketing, communication, English or journalism
  • Copywriting certification
  • 35 years' experience working as a copywriter across a range of communication and digital platforms
  • A proven track record of success producing digital content
  • May be required to work extended hours
  • Must be willing to be hands on in some areas of implementation especially when it comes to quality review
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