Copywriter / Website Champion / General Digital Marketer

2 weeks ago


Johannesburg, Gauteng, South Africa SMD Technologies Full time

Job Summary:
SMD Technologies is looking for a versatile and creative Copywriter / Website Champion / General Digital Marketer to join our dynamic team. This role involves collaborating closely with our marketing team to manage and enhance our digital presence across various platforms. The ideal candidate will have strong copywriting skills, experience in website management, and the ability to handle multiple digital marketing tasks efficiently.

Key Responsibilities:

Email Marketing:
Manage and execute SMD's email marketing campaigns using Mailchimp.
Create and design emailers for corporate gifting and independent customers.
Monitor and analyse campaign performance to optimize future email marketing efforts.

Website Management:
Lead the design and implementation of new website projects.

Brief website updates, including updating FABs (Features, Advantages, Benefits), adding new products with descriptions, and removing EOL (End of Life) products.

Ensure the website content is up-to-date, accurate, and engaging.



Copywriting and Content Creation:

Write and create compelling blogs, articles, and other content across various mediums.
Develop clear and persuasive copy that aligns with the brand's voice and messaging.
Collaborate with the marketing team to generate content ideas and strategies.



Project Management:

Manage and oversee marketing projects from inception to completion.
Coordinate with various stakeholders to ensure timely delivery of projects.
Track project progress and provide regular updates to the marketing team.

LinkedIn Management:
Update and manage SMD's LinkedIn content.
Handle community management by responding to comments and engaging with followers.
Develop strategies to grow SMD's LinkedIn presence and improve engagement.



Internal Traffic Management:

Oversee the internal traffic management within the digital team.
Assign tasks and projects to team members based on priority and workload.
Ensure smooth workflow and efficient utilization of resources within the team.

Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
3-5 years of experience in digital marketing, copywriting, and website management.
Proficient in using Mailchimp or similar email marketing platforms.
Strong writing and editing skills with a keen eye for detail.
Experience with website content management systems (CMS).
Excellent project management skills and the ability to multitask.
Familiarity with LinkedIn and other social media platforms.
Strong organizational and time-management skills.
Ability to work collaboratively in a team environment.

Benefits:
Competitive salary and benefits package.
Opportunity to work with a dynamic team in a fast-paced environment.
Career growth and professional development opportunities.

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