Conceptual Digital Copywriter

2 weeks ago


Johannesburg, Gauteng, South Africa HelloKindred Full time
Job Description

Anticipated Contract Length/End Date: 6 months with potential to extend
Hybrid set up: 4 days per week in office

Our client in the advertising and marketing industry is looking for a Conceptual Digital Copywriter that's confident in the world of digital. The primary responsibility will involve working alongside an Art Director to develop interesting and market-fit concepts for ongoing weekly communication. Your ideas should excite and delight the target audience, while being relevant to the specific industry and its varying topics. You will be responsible for ideation, as well as crafting the messaging for different digital platforms and you should have a solid understanding of the limitations and opportunities that come with digital, as well as an attention to detail when it comes to client's brand guidelines and tone.

What you will do:

  • Working as part of a conceptual team, you will be responsible for developing concepts for social media and CRM, developing persuasive, compelling ideas that motivates and inspires the target to take a desired action.
  • Ideate for different audiences and craft ideas for a variety of disciplines, including direct, digital, loyalty, promotional and instructional.
  • Take a conceptual brief (Campaign/Innovation) from concept, through to final execution.
  • Be familiar with the different disciplines involved in digital transformation (e.g. UX/IA/UI/Data/FE/BE).
  • Package an idea in a format that safely guides a client through the potential complexity.
  • Present your thinking to clients with confidence and comfort.
  • Conceptualise new and innovative solutions that are based on simple insights.
  • Understand at a high-level, how those solutions come to life (e.g. user-journeys/integration/development).
  • Craft the final product of an idea/campaign to go-live readiness.
  • Solve problems in real-time and effectively.
Qualifications
  • 3-5 years' experience in the relevant field.
  • Must be a storyteller at heart.
  • Must be highly creative and imaginative and curious about clients' products or services.
  • Must have excellent interpersonal and communication skills.
  • Should work well in a team and with a range of creative people.
  • Must work under pressure and manage workloads effectively.
  • Must be highly self-motivated and well organised.
  • Ability to see other people's points of view and take on board feedback.
  • Ability to work within strict budgets.
  • Must have an eye for detail.
  • Possess good leadership, people and project management skills.
  • Technical know-how, a DIY attitude, high EQ and good communication skills.
  • A good understanding of both Office and iWork.
  • An impressive portfolio for review.
  • Good organisational skills.
  • Strong attention to detail.
Additional Information

Please submit relevant writing samples and/or a link to your portfolio along with your application/resume.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.



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