Marketing Manager

2 weeks ago

Benoni, Gauteng, South Africa Green Marble Recruitment Consultants Full time
Purpose of the position:
The Marketing Manager will assist in the development and execution of strategic marketing plans to drive brand awareness, engagement, and growth. This role requires a creative and analytical thinker who can manage multiple projects, work with cross-functional teams, and deliver measurable results. As a Marketing Manager, you will play a crucial role in shaping marketing efforts and ensuring that the brand message is effectively communicated to the target audience.

Minimum Requirements:
  • Bachelors degree in Marketing, Business Administration, or related field.
  • 4 5 years relevant experience in Marketing (social media optimisation and digital marketing).
  • Solid background and knowledge of the Engineering industry.
  • Solid experience in Google Analytics, Google Ads, SEO, SEM, email marketing and social media.
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Key Responsibilities:
  • Strategy Development:
    • Develop and implement comprehensive marketing strategies to promote products and services.
    • Identify target audiences and craft targeted marketing campaigns.
    • Analyse market trends and competitor activities to inform strategic decisions.
  • Media Optimization:
    • Plan, execute, and optimise media campaigns across various digital, social media, print, and broadcast channels.
    • Utilise data-driven approaches to maximise ROI on media spending.
    • Continuously monitor and adjust campaigns based on performance metrics and analytics.
  • Digital Marketing:
    • Oversee all digital marketing initiatives, including SEO, SEM, email marketing, and social media.
    • Collaborate with the content team to ensure consistent and engaging messaging across all digital platforms.
    • Implement A/B testing strategies to optimise content and ad performance.
  • Data Analysis and Reporting:
    • Track, measure, and report on the performance of marketing campaigns.
    • Use analytics tools to derive actionable insights and inform future strategies.
    • Prepare regular reports for senior management on marketing performance and ROI.Budget
  • Management:
    • Develop and manage the marketing budget.
    • Ensure all marketing activities are within budget and provide a clear return on investment.
    • Negotiate contracts and media buys to optimise spend.

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