Social Media Manager

1 month ago

Western Cape Cape Town, South Africa takealot.com Full time
takealot.com’s job vacancy, Career and Recruitment

Job title : Social Media Manager – Cape Town jobs in Western Cape

Job Location : Western Cape, Cape Town

Deadline : May 04, 2024

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Your responsibilities will include:

Social strategy: Implement a social media content strategy that supports Takealot.com’s Marketing objectives in collaboration with the Senior Brand Manager and  Performance Marketing team.  Content creation & curation: Planning and publishing of monthly social media content calendar using Hootsuite across key channels (Facebook, X, Instagram, TikTok, Youtube & LinkedIn currently); Writing engaging copy for use on relevant social media platforms; Creating content in different formats for relevant social media platforms – with design support from Studio & agency partners where needed. Reporting: Supporting on social analytics and campaign/channel reporting, aligned with Marketing goals and reporting back to the team to inform social strategic direction; Building reporting frameworks to evaluate return on investment on the various platforms Conversocial: Liaising with Customer Services to ensure Social Customer Service (CS) SLA levels and brand tone are achieved consistently through regular dipstick sessions; communicating all marketing activity to CS to prepare them for high volumes. Liaising with the Conversocial tech team to set up campaigns auto-tag & archive rules. Community management: Engaging (proactively & reactively) with customers through the use of social media (natively & via management tools Conversocial, Brand Watch & Meltwater); resolving escalated customer service issues and/or create positive PR and brand building opportunities, including some out-of-hours work to support CS team; Managing and monitoring social media for customer comments both positive and negative and feedback to the relevant teams Internal social media engagement; collaborate with Takealot Internal Brand Manager to drive internal culture initiatives amongst Takealot Employees aligned with the Takealot Employer Brand This includes competitions, giveaways, product launches, etc. Innovation: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy; Working with the marketing team to look at ways social media can work within wider campaigns. Ad hoc support for all Marketing team members in coordination of daily duties (including Production Coordination support for trafficking workflow). Daily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & external Marketing email address, escalating to relevant team members and responding directly where possible Administering all Marketing-led competitions and prize-draws (including winner selection, prize fulfilment and CPA compliance documentation).

Attributes required:

Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, X, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice Good understanding of the full marketing mix Excellent written and verbal communication Outstanding, witty and creative editorial skills Highly creative with ability to think outside the box Strong project management skills The ability to be reactive and adaptability to work in a fast-paced environment Will need to be able to take instruction, but also add value to the goals and planning set by the Senior Brand Manager An understanding of and enthusiasm for the Takealot.com brand and tone of voice Proficiency in Google Workspace experience advantageous Fast and diligent learner Motivated self-starter with a drive for results Excellent command of the English language – bilingual (any other SA language) a plus

Qualifications and Experience:

Bachelor’s Degree or relative diploma qualification in Marketing, Communications, Advertising, Business Studies or related field A minimum of 3 to 5 years’ experience in a similar position managing the social channels of a brand (as a minimum, Facebook, X & Instagram – both paid & organic a plus) Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics) from hands-on experience in the industry Experience in identifying social media tactics and adapting content for different social media platforms to engage, entertain and build social media equity for brands

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