Social Media Manager

2 weeks ago

Cape Town, South Africa Interslab Full time

The social media manager is responsible for monitoring and managing the social media presence for the brands under the Interslab stable, to drive engagement and excitement across all of the social communities and platforms. Working closely with the marketing manager, they will be involved in the development of social media strategies for all brands to ensure the creation and implementation of the relevant content calendars run effectively.

**Specifically, they would be responsible for**:
Building and maintaining the online presence of Caesarstone, Infinity Surfaces, Eezi Quartz, Rudi’s Choice, and Interslab in South Africa, Mozambique, and Zambia.
To drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms.
To deliver value to our communities through engaging, informative, and inspiring content delivered via our social media platforms, and leverage these platforms to create great relationships with our consumers.
Key responsibilities
Implement the brand’s digital strategies as developed by the marketing department.
Develop the monthly social publishing calendar.
Write and publish blogs for each brand monthly.
Maintain relationships with regional branches to ensure alignment and relevance of the social content.
Develop and strengthen the brand’s specific personalities and voices within the industry.
In partnership with the digital analytics team, monitor and establish relevant metrics to map the impact of social media activities and amend strategies based on learnings and patterns.
Manage the publishing, moderation, and ongoing engagement to relevant social platforms, in alignment with global social media standards and guidelines
Engage the community actively and responsively, both in relevant outside communities and existing own channels - monitor consumer conversation in real-time (reacting to queries, resolving negative experiences, and identifying areas relevant for further brand engagement and enhancement)
Ensure all content is fully optimised across relevant channels via tagging, linking and rapidly implementing any new social media technology
Seek out and participate in relevant category conversations that are happening in the social media space - flag for opportunities for further engagement and interaction
Follow and manage the social calendar of each brand to ensure a seamless long-term consumer journey across all channels
Copywriting of posts and coordination with the official marketing campaign
Attend regular team meetings to share analytics, sentiment, and conversation report

**Knowledge, skills, and abilities**:
Good interpersonal/communication skills
Experience as an interactive community manager
Understanding and experience of the digital landscape and all social media channels
Ability to manage the implementation of strategic campaigns within the social media space
Natural story-teller and visual communicator
Some knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms, and digital channels
Very organised
Careful attention to detail
A passion for interiors and design
Open radar and being curious about the new digital trends and proactive in taking action
Basic design and editing knowledge
Some experience in marketing campaign development is a plus

**Required education and experience**:
Certificate or degree in digital marketing, communications, or a related field
At least one year of relevant work experience
Fluent written and spoken English language skills
Creative
Very organised
Careful attention to detail

**Key relationships**:
Architects, interior designers, kitchen designers, student designers and lecturers, installers and fabricators, chefs, and public influencers.

**More about the role**:
The social media manager will be responsible for filtering and measuring the performance of the brand’s social media presence, and responding to questions and comments according to the company’s voice and guidelines. They will produce and publish new content regularly, constantly innovating to push new ideas and formats and measuring how well those ideas perform.

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