Digital Marketing Analyst: BluNova
Found in: beBee S ZA - 4 weeks ago
Job title : Digital Marketing Analyst: BluNova jobs in Gauteng
Job Location : Gauteng, Johannesburg
Deadline : April 27, 2024
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Job Purpose
Provides data analysis and segmentation of consumer data to support digital marketing channels and campaigns as well as performance reporting and analysis of the organization’s digital marketing channels and campaigns.
RESPONSIBILITIES
External Communications
Develop and/or deliver a plan for significant aspects of internal and external communications with guidance from senior colleagues.Digital marketing data provision
Provide analyzed data for a particular product, service or specialty digital marketing initiative while working within established DMP (Data management platform)and online marketing management systems.Data Exploration
Conduct research and select relevant information to enable analysis of key customer segments, themes and trends using primary and secondary data sources and business intelligence tools.Customer Relationship Management / Account Management
Engage with and build relationships with relevant decision makers and influencers within the BLT organization and to enable effective two-way flow of information and resolution of issues. Collect feedback from identified customers or customer segments, in conjunction with BLT businesses, to ensure their needs are met, providing themes, summary analyses, and recommendations for changes based on customer input.Digital Marketing Plan Execution
Provide data for digital marketing plan execution Provide analysis to monitor performance of digital marketing campaigns.Insights and Reporting
Prepare of various data and analytics reports.Customer Needs/Experience Research
Support internal and external customer and market research by performing customer and market research and analysis techniques using both internal and external data Management Manage and develop information analyst resource(s)Requirements
Behavioural Competencies
Plans and Aligns Business Insight Communicates Effectively Customer Focus Manages Complexity Drives Results Optimizes Work Processes Tech Savvy Builds NetworksSkills
Action Planning Planning and Organizing Verbal Communication Commercial Acumen Customer and Market Analysis Data Collection and Analysis Computer Skills Data Control Maintains the Relationship Manages Buyer Indifference Navigates Customer Challenges Reporting Strengthens Customer Connections Understands the Buying Process Marketing CommercializationEducation
University (First degree)Experience
Experience enables job holder to deal with the majority of situations and to advise others (Over 6 years to 10 years) Basic experience of coordinating the work of others (2 – 5 years) Experience in sourcing, segmenting, analyzing, interpreting and advising using customer related information – (3-6 years) Data management for analysis for digital marketing advantageous*Media / Advertising / Branding jobs in south africa
*Digital Marketing Analyst: BluNova in Johannesburg
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