Digital Marketing Specialist

Found in: beBee S ZA - 4 weeks ago

Gauteng Johannesburg, South Africa Eskom Pension and Provident Fund Full time
Eskom Pension and Provident Fund’s job vacancy, Career and Recruitment

Job title : Digital Marketing Specialist – Bryanston jobs in Gauteng

Job Location : Gauteng, Johannesburg

Deadline : April 26, 2024

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Description

Digital Campaign Development and Execution

Research advertising trends, competitor pricing, and products to inform the creation of effective digital marketing strategies. Collaborate with the team to conceptualize and execute content projects that align with brand and product objectives. Contribute to the development of creative marketing campaigns across digital platforms, social media, the company website, email, apps, and other relevant channels. Ensure timely execution of campaigns and monitor project status to meet deadlines.

Social Media Management 

Use social media to enhance brand awareness, customer engagement, and lead generation. Manage the brand’s social media strategy and pages across LinkedIn, Facebook and X (formerly Twitter). Data Analysis and Insights        Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights. Assist in shaping future marketing strategies based on data-driven findings. Create comprehensive reports detailing campaign growth, analytics, and performance metrics.

Data Analysis and Insights 

Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights. Assist in shaping future marketing strategies based on data-driven findings. Create comprehensive reports detailing campaign growth, analytics, and performance metrics.

Digital Platform Management and Optimization     

Manage and optimize digital marketing platforms, including social media accounts, company website, email campaigns, and apps. Implement best practices for SEO, PPC, and other digital marketing techniques to improve brand visibility and generate sales leads. Stay updated with emerging digital trends, tools, and technologies to enhance the effectiveness of digital marketing efforts.

Collaboration and Vendor Management

Collaborate with cross-functional teams to ensure alignment between digital marketing initiatives and overall brand strategy. Liaise with external vendors and partners, leveraging their expertise to supplement and enhance digital marketing campaigns as needed. Maintain effective communication channels to facilitate successful collaboration.

Requirements

TECHNICAL COMPETENCY REQUIREMENTS

Proven experience as a digital marketing specialist or similar role Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/PPC/social media etc.) and market research methods Demonstrable experience in marketing data analytics and tools Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.) Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired Well-organised and detail-oriented Exceptional communication and writing skills. Commercial awareness partnered with a creative mind.

REQUIRED MINIMUM EDUCATION/TRAINING 

A Degree/Diploma in Digital Marketing/Brand Management Relevant certifications for Digital Marketing.

REQUIRED MINIMUM WORK EXPERIENCE

5 years working experience in marketing with 3 as a digital specialist.  

BEHAVIOURAL COMPETENCY REQUIREMENTS 

Leadership Self-Mastery  Executes with Excellence Customer Centric  Agile

*Media / Advertising / Branding  jobs in south africa

*Digital Marketing Specialist – Bryanston in Johannesburg

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